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Jiostar Layoffs: To Lay Off 1,100 Employees Post Merger
According to a Mint article citing several people acquainted with the situation, JioStar would fire more than 1,100 workers as the recently established joint venture between Viacom18 of Reliance Industries Ltd. and the India subsidiary of The Walt Disney Co. removes overlapping jobs after their merger. Some jobs become duplicated when two large organizations join, which means that several individuals may be performing the same tasks. JioStar is eliminating these duplicate roles in order to simplify operations and cut expenses. As businesses reorganize to concentrate on high-growth sectors like digital streaming and sports broadcasting, this is a typical merger practice.
Jiostar Layoffs began a month ago
One of the report's sources stated, "The departures began a month ago and are not going to stop anytime soon." The article further stated that the layoffs would last until June. According to almost a dozen people who spoke to Mint on condition of anonymity, the layoffs are primarily affecting corporate positions in the distribution, finance, commercial, and legal departments. They disclosed that entry-level workers, senior managers, senior directors, and even assistant vice presidents are among the impacted staff members.
JioStar has not yet announced the layoffs, but according to sources, they will affect a number of departments, including:
● Administration and operations
● Sales and marketing
● Support roles
● Content production
"So far, sports has remained untouched because the Champions Trophy, Women's Premier League (WPL), and Indian Premier League (IPL) are scheduled back-to-back," according to the report's sources. They added that there have been notable staff reductions at a number of regional entertainment networks, such as Colors Kannada and Colors Bangla.
According to industry executives, Viacom18's regional channels may eventually be rationalized as a result of Disney Star's strong position in important regional markets. JioStar, however, is also getting ready to add more sports channels to its lineup.
The cause of layoffs
The largest media firm in India was formed by the merging of Viacom18 and Disney's Star India. JioStar is currently simplifying its business practices to increase productivity and concentrate on high-growth sectors, particularly digital streaming and sports.
● After the merger of Viacom18 and Disney’s Star India, many employees have similar job roles, leading to redundancies.
● JioStar is prioritizing digital streaming and sports broadcasting, reducing jobs in traditional TV and other areas.
● The company is streamlining operations to reduce costs and improve profitability.
● With strong competition from Netflix, Amazon Prime, and YouTube, JioStar is restructuring to stay ahead.
More viewers are shifting to digital platforms, leading to a reduced need for traditional TV operations.