Samsung Reportedly in Talks to Make ChatGPT Powered Bing Its Default Search Engine

In a surprising move, Samsung is reportedly considering making Microsoft's search engine, Bing powered by ChatGPT, as its default engine for all its mobile devices. If this is true it would mean that when users search for anything on their Samsung devices, they will be directed to Bing instead of the popular Google search engine, according to The New York Times.

Microsoft-owned Bing has been in the limelight ever since it has integrated OpenAI’s ChatGPT. The search engine is now capable of giving conversational style answers to queries provided by users.

Although there is no official word from Samsung on this development so far, the company may have made this move as part of a larger partnership with Microsoft. The two companies have worked together in the past, and this could be another step towards a deeper collaboration.

Google has long been considered the best search engine for its accuracy and relevance of results. Google reportedly pays several billion dollars to phone manufactures each year, including a reported $20 billion annually to Apple, to enjoy its position as the default search engine on the smartphones. Therefore, this move, if true, also raises questions about Google's dominance in the search engine market. If more companies begin to shift to other search engines, Google's market share could be threatened, leading to increased competition in the industry.

In fact, ever since Samsung’s report on making Bing its default search engine became public, Google’s parent company Alphabet’s shares fell more than 3.5%.  Despite the potential benefits of this move for Samsung and Microsoft, it remains to be seen how users will react to the change. It is unclear whether Samsung will make Bing the default browser on all its devices or just select models, and whether users will have the option to switch back to Google.

For now, Samsung users will have to wait for an official statement from the company to get more information about this unexpected move.