Adobe AI Foundry: Adobe’s AI for personalised branding

Adobe has also launched Adobe AI Foundry, an innovative platform that enables businesses to develop their own generative AI models that are unique to their brand which use their own media content. This service is based on the existing Firefly AI technology of Adobe, but it allows a company to hone AI models with their entire portfolio of intellectual property each image, video, audio, and graphics to create on-brand and IP-protected content at scale. The market reception has been good as evidenced by the stock increase at Adobe, and this indicates that the industry has put its faith in the leadership of Adobe in enterprise AI solutions. Adobe AI Foundry is expected to assist creative teams in creating personalised, consistent content in an efficient way without losing complete control over their brand.

What’s new with Adobe AI foundry?

In contrast to generic AI models executing standard content, Adobe AI Foundry allows companies to create custom AI models that are trained on their entire intellectual property collections. These consist of graphics, audio, video, pictures and 3D contents as well. The models are developed on the Adobe Firefly AI engine which is built on licensed and rights-cleared data and is offering high-quality output and at the same time is legal. The models have a strong resonance with the specific assets of a company and are safeguarded under the intellectual property rights. This personalised solution enables companies to generate regular, branded and individualised material effectively in different media types.

Adobe AI:How can this help enterprises?

As the volume of content grows by fivefold by 2027, as predicted by marketers, Adobe AI Foundry can provide a viable solution to enable companies to satisfy this need without compromising brand integrity. The creative teams may produce a large variety of assets including the social media posts, localised videos, and dynamic 3D images in a quick and cost-effective manner. Enterprise-grade capabilities, which include service-level agreements, human review workflows, and integration with digital asset management systems are also offered on the platform. This makes sure that AI-generated content is subject to quality inspection and regulation prior to the implementation.

For example a multinational retailer may develop a central advertisement campaign and with the help of Adobe AI Foundry generate regional, language and season variations efficiently without a complete overhaul of a creative team.

Adobe AI is a step ahead in responsible AI

Adobe establishes AI Foundry as a responsible and commercially safe AI platform, which deals with copyright and ethical issues that restrict many generic AI tools. Since the models are fine-tuned using licensed assets of a brand, the chances of using scraped or otherwise unauthorised data is reduced. Adobe also upholds ethical aspects of AI, which means that it is transparent and traceable in the content creation process.

The first users of Adobe AI Foundry are such companies as Home Depot and The Walt Disney Company, which already use the platform to accelerate the creative process. Hannah Elsakr is the Vice President of GenAI New Business Ventures at Adobe who has provided her insights in various sources such as her LinkedIn profile and interviews. She points out that Adobe AI Foundry is a logical continuation of the larger range of generative AI developed by Adobe that is specifically intended to enable enterprises to scale AI-driven creative operations. Elsakr points out that the platform allows the incorporation of custom AI models that are highly sensitive to the assets of a specific brand and thus businesses have a safe platform to generate on-brand content on a large scale. She has also talked about how Adobe is working towards responsible AI, which emphasises on transparency, compliance, and protection of intellectual property. Such a custom AI solution reinforces the competitive advantage of Adobe and highlights the long-term financial supremacy of the firm in the area of creative software.

What lies ahead

The Adobe AI Foundry will become a major improvement to companies that want to scale AI-powered content creation and still retain stringent brand management and adherence to the law. This means that with incorporation of the reliable AI technology of Adobe and training on proprietary assets, businesses will have an effective tool to take up the increased content requirements in an efficient and responsible manner. The innovation will transform the ways brands generate, handle and provide digital content in the era of AI.