The highly anticipated Jio GigaFiber (Jio Fiber) and Jio DTH (Jio Set Top Box) services were finally launched commercially earlier this week at RIL’s 42ndAnnual General Meeting (AGM). While the news seems to have brought about joy amongst existing and future consumers of the Jio Fiber services, it may have unnerved various other players in the industry.
While competitors have begun to offer their services at lower rates to retain their customers, PVR Cinemas has issued a statement that indicates a concern towards the theatres’ business. Jio DTH or Jio Set Top Box will provide its users access to movies on a first day first show basis from mid 2020 onwards.
PVR Cinemas has issued the following statement on this latest development: “For decades, theatrical release window has been a valuable model for exhibitors and producers alike. In India and globally, producers have respected the release windows and kept a sacrosanct gap between the theatrical release date & the date of release on all other platforms, i.e. DVD, DTH, TV, OTT etc. Cinemas continue bringing people together to share a communal experience, this unreplaceable element which is at the core of theatrical experience, continues to deliver a robust box office performance not just in growing market such as India but also in the more matured markets such as USA, China, Europe etc. where Cinemas have regularly competed with many similar initiatives, e.g. Netflix Original Movies etc.”
While there is no word from Reliance Jio on this statement, more clarity on the matter can be expected when this service comes close to getting unveiled.
What Jio DTH or Jio Fiber Services are Offering for Customers
While this is just one offering from the Jio DTH or Jio Fiber services, Reliance has also promised various other attractive features such as cable TV services to be relayed with the help of existing local cable operators, multi-player and social gaming with anyone from anywhere across the world, Jio Holoboard mixed reality headsets, Jio Fiber will be priced between Rs 700 and 10,000 per month, voice calls will be absolutely free, unlimited international calling pack at Rs 500, 4K LED TV and a 4K set top box for free, and so on. The services will be available from 5 September 2019 onwards, said Reliance Industries’ chairman and managing director Mukesh Ambani.