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Pure Storage has made a major shift from a all-flash hardware provider to a comprehensive enterprise data management platform. At Pure//Accelerate 2025, it articulated clear strategic pivot towards unifying data management across hybrid and multi-cloud environments, deeply embedding artificial intelligence (AI) and automation, and reinforcing a strong commitment to sustainability through its Storage-as-Service (STaaS) model.
The central tenet of this transformation was the introduction of the Enterprise Data Cloud (EDC), and enhancements across Pure Storage’s core FlashArray and FlashBlade portfolios. Notably, hardware announcemets included the FlashArray//XL R5, engineered for extreme performance and workload consolidation, FlashArray//ST for ultra-low latency. And for unstructured data, the FlashBade//S R2 received significant upgrades, particularly optimising performance for AI and high-performance computing(HPC) workloads.
A pivotal development was the extension of native S3 object support to FlashArray, signalling a move towards a true single architecture for block, file, and object data across the entire Pure Storage platform. Beyond hardware, Pure Storage also unveiled the AI Copilot for simplified management, expanded its Evergreen//One STaaS offerings with new, specialised Service Level Agreements (SLAs)-including an industry-fist energy efficiency gurantee- and strengthened strategic partnerships for hybrid cloud and AI intiatives, exemplified by the Nvidia DGX SuperPOD certification.
Here is the information about Pure Storage announcements at Pure//Accelerate 2025
|
Product/Offering |
Specification |
Enhancements |
|
Enterprise Data Cloud (EDC) |
An architectural approach for data and storage management. |
Enables centralized management of a virtualized cloud of data across on-premises, public cloud, and hybrid environments. Offers agility, efficiency, simplicity, intelligent automation, consistent operations, built-in accident avoidance, and as-a-service options. Provides autonomous governance, cyber resilience, and scalable, SLA-driven performance. |
|
FlashArray//XL R5 |
Raw capacity up to 1.9PB (7.4PB effective). |
Unmatched performance density for low-latency, highly transactional workloads. Delivers up to 200% net new transactions per RU running OLTP databases and up to 300 more VMs per TB than other systems. |
|
FlashArray//ST |
Built on proven FlashArray technology with Purity foundation and enterprise-grade //XL hardware. |
Optimized data path for maximum performance (>10M IOPS). Includes snapshots, replication for data protection, and writable clones for copy-data management. |
|
FlashBlade//S R2 |
|
Faster performance and improved capabilities. Offers seamless upgrades. |
|
Object Support for FlashArray |
Native S3 implementation. |
Provides enterprise-grade data services like replication to Core, powered by Pure Fusion, for unified block, file, and object storage. |
|
300TB Direct Flash Modules (DFMs) |
300TB capacity. |
Doubles the density of previous QLC DFMs and increases energy efficiency. |
|
Evergreen//One - Adaptive Tier |
|
New tier offering an ideal blend of price and performance for backup, eliminating complexity, and scaling flexibly across Block, File, and Object. |
|
Evergreen//One - Medical Imaging |
|
Solution designed to power enterprise imaging, accelerating patient care with cloud-like flexibility and the security/performance of all-flash infrastructure. |
|
Evergreen//One - Snapshot Packages |
|
Provides predictable, policy-based pricing for snapshot usage, enabling confident snapshot adoption without sizing complexity. |
|
Evergreen//One - Lower UDR Minimum (UDR File and Object) |
|
Reduces the minimum reserve for UDR File & Object subscriptions, allowing customers to start with 750TiB, minimizing upfront costs while retaining scalability. |
|
AI Copilot |
Security companion. |
Discovers security information, troubleshoots performance, manages digital commerce, identifies carbon footprint, and provides knowledge search in a conversational flow. |
|
Pure Protect As-a-Service |
|
Offers on-demand recovery, failover to another VMware site, and VMware to VMware disaster recovery. |
|
Rubrik Security Cloud Integration |
|
Provides end-to-end security from production to backup, proactive threat detection, and seamless rapid recovery. |
|
CrowdStrike LogScale Integration |
|
Enables historic log-data on demand with immutable, resilient storage and a scalable, high-performance architecture. |
With these announcements and diverse portfolio Pure Storage has demonstrated its evolving capabilities, from being an all-flash hardware vendor to a comprehensive suite for enterprise data management platform. In essence, the organisation is not just selling storage, but a simplified, intelligent, and sustainable data platform designed to empower enterprises to manage their data as a strategic asset rather than a complex infrastructure challenge.