Industrial AI to Shape APJ’s Business in 2025: Pure Storage

Pure Storage® (NYSE: PSTG), a leading innovator in data storage technology, has unveiled its predictions for 2025, highlighting transformative trends set to reshape business and IT landscapes in the Asia Pacific and Japan (APJ) region.

Emerging Trends

1. Industrial AI Takes Center Stage

2025 will witness a surge in Industrial AI, as enterprises move AI capabilities in-house to enhance data utilization. This evolution focuses on applying AI to operational processes, introducing challenges around governance and secure use of proprietary data. Key drivers include Agentic AI and Large Quantitative Models (LQMs), which promise to refine decision-making and accelerate enterprise innovations.

2. Machine Learning and Agentic AI to Transform Enterprise Decision-Making

Machine learning and early adoption of Agentic AI will streamline complex tasks like data modeling, enabling faster problem-solving and product evolution. Industries such as banking and telecommunications are poised to leverage these technologies to address intricate infrastructure challenges.

3. Shifting AI Investments Toward Practical Applications

While enterprise spending on AI will rise, there will be a pivot toward grounded approaches like Retrieval-Augmented Generation (RAG), driven by the need for reliable, context-aware systems. Sectors such as healthcare and finance are expected to lead this shift, prioritizing real-time data integration and transparent AI ethics.

4. Focus on Data Unification for AI and Analytics Success

Enterprises will emphasize breaking down data silos to improve AI outcomes. Unified datasets will enable better decision-making, enhance customer experiences, and support sustainable growth.

5. Sustainability Back in Focus

As the 2030 sustainability milestone approaches, organizations will prioritize energy-efficient technologies. Regulatory pressures and corporate goals will drive renewed attention to meeting environmental commitments.

6. Cybersecurity Strategies Evolve with AI-Driven Threats

Cybersecurity will increasingly center on data protection in response to enhanced AI-driven threats. Proactive measures and robust recovery strategies will become essential as businesses face sophisticated attacks.

Executive Insights

• Ramanujam Komanduri, Country Manager, Pure Storage India, emphasized the significance of embracing Industrial AI and data-centric strategies to drive impactful, sustainable outcomes.
• Ajeya Motaganahalli, VP - Engineering and MD - India R&D, highlighted Pure Storage’s focus on scalability, sustainability, and security to empower businesses for meaningful AI adoption.