Siemens transforms customer engagement for electronic component manufacturers with PartQuest design enablement

Siemens Digital Industries Software announced the launch of the PartQuest Design Enablement portfolio, a new, connected digital environment for electronic component manufacturers looking to scale smarter, more personalized and persistent engagement with their customers and prospects.

Transforming traditional, fragmented support and content experiences, PartQuest Design Enablement delivers a persistent, data-driven environment that connects product discovery, interactive content, BoM intelligence, collaboration and digital support into one seamless journey. It empowers component manufacturers to turn every customer touchpoint into an opportunity for insight, enablement, and deeper engagement.

“PartQuest Design Enablement represents a strategic leap forward in how electronic component manufacturers build digital relationships with their customers,” said AJ Incorvaia, Senior VP, Siemens Digital Industries Software. “By unifying design content, supply intelligence, collaboration and real-time analytics, PartQuest Design Enablement gives manufacturers like Microchip a powerful way to drive both operational efficiency and customer satisfaction at scale.”

Siemens unveiled the new software flow during Microchip MASTERs 2025, where Microchip Technology’s Chief Operating Officer, Rich Simoncic, highlighted PartQuest Design Enablement’s relevance to the future of customer experience in the electronics industry.

“PartQuest Design Enablement represents a meaningful evolution in how we connect with and support the engineering community,” said Rich Simoncic, COO of Microchip Technology. “Collaborating with Siemens on this initiative allows us to deliver a complete, intuitive customer experience that reflects how modern engineering teams operate. The collaboration demonstrates Microchip’s core strategy of delivering total system solutions by working closely with industry leaders to develop and improve embedded ecosystems.”

At the event, Siemens showcased how PartQuest Design Enablement streamlines the journey from idea to implementation, leveraging Siemens tools, intelligent block-based design from CELUS, and Microchip’s design assets, with working boards of a classic electronic memory game using Microchip components available as take-home giveaways for attendees.

PartQuest Design Enablement is available now through Siemens, marking a bold step forward in how component manufacturers can build scalable, connected customer ecosystems. With PartQuest Design Enablement, Siemens delivers a customer-centric solution that empowers electronic component manufacturers to drive engagement, insight and innovation across the full customer journey.