Zotac International expands portfolio

ZOTAC International launched its brand new GeForce GTX 650 Ti and GTX 650 Ti AMP graphics cards. ZOTAC is also looking to shake up the mini-PC market and target lifestyle consumers with its ZBOX mini PCs. ZOTAC has the distinction of having the world's smallest mini PC which is compatible with various operating system and provides users with an unparalleled computing as well as interactive entertainment experiences.

Speaking at the launch Christoffer Suess, Senior Marketing Manager EMEAI, ZOTAC International said, "We have always pushed ourselves and produced products that are high in quality and experience without pinching the customer pockets. While smart televisions are looking at taking the consumers to the next level of television experiences although at significantly higher cost, the ZBOX gives consumers a more cost effective and flexible but yet more efficient option."

"The cards launched today would extract every drop of performance available from the graphics processor to deliver hi-end quality and superior gaming precision. Global PC gaming hardware market is expected to touch $23.6 billion in 2012, it's growing rapidly. ZOTAC is one of the drivers of this trend by continuously developing innovative products and deliver best quality", concluded Suess.

"ZOTAC is a pioneer of technology, be it in the gaming sector or the Mini PC's market where we have the pride of having the world's smallest Mini PC. Our ZBOX is the next class defining IT product in the compact computing hardware. While the Indian gaming market is fairly nascent in its adaptation of new technology and trends it is also one of the fastest growing markets in the world. Our gamers are among the best in the world and have the advantage with cutting edge technology being available to them. We are optimistic about the growth of the market and the gaming industry overall and have a slew of products lined up for launch over the coming months," said Deepak Gupta, Country Manager for India.

Zotac, for which the Indian market generates 5% revenues to the global pie intends to target the middle class population for the mini PCs. And is targetting to increase its revenues from the Indian market to about 8%. The company intends to reach out to B, C, D and E class cities through the its distributor Aditya Infotech.