Zopper ropes in Lowe Lintas & Partners to handle its creative mandate

To help nurture the brand’s unique identity and make it synonymous with smart shopping for New age (Mobile first) customers

Zopper, India’s leading hyper local mobile marketplace has appointed Lowe Lintas & Partners as its creative partner. Lowe Lintas & Partners has been chosen following a best in-class multi-agency pitch to help Zopper expand its presence across multiple cities and become a brand that is analogous to hyper local mobile shopping.

Speaking on the announcement, Neeraj Jain, Co-founder and CEO, Zopper said, “We couldn’t have found a better agency than Lowe Lintas & Partners to understand our target market opportunity. The agency was taken on board purely by virtue of their strong creative deliveries and the brand road map presented to Zopper. We are confident that with its strategic capabilities, planning, clutter breaking communication and a team with vast and varied experiences, the agency will facilitate Zopper in becoming a veritable leader in this domain.”

The agency has a strong foothold in handling both start up as well as conventional brands. For Lintas, Zopper comes as an important addition to their start-up roster including Micromax, Flipkart, Myntra, OLX, Bookmyshow, CarDekho, Hotstar, Taxi for sure, Freecharge, Practo, Paperboat, First Cry, Paisabazar and Bharat Matrimony.

Naveen Gaur, President, Lowe Lintas & Partners said “We are very excited in partnering Zopper on their brand journey. It offers a unique opportunity to establish both a brand and a completely new category itself. Zopper is a superbly innovative platform which can potentially be the preferred route for shopping by new-age, tech-savvy consumers. We see incredible opportunities to bring forward new insights and introduce absolutely fresh communication to make it a great brand.”

Zopper has pioneered the concept of hyper local marketplace. ROPO i.e. Research Online Purchase Offline has created ripples in the Indian market, and has already garnered the attention of the internet-empowered and price-sensitive Indian consumers. This has fuelled the growth of hyper local markets. In such a scenario, Zopper is leaving no stone unturned in helping users to find the best local deals by providing them impeccable pricing and product comparison services. The company now aims to activate expansion on an accelerated pace pan India and is taking definite steps to successfully execute its plan on the back of steady advertising and marketing progress.

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