ZipDial raises funding from 500 Startups to expand internationally

Bangalore-based mobile marketing and communications startup ZipDial has raised its second round of funding from US based 500 Startups, a seed fund that began investing in India just over a year ago. The funding will be primarily used to scale up the company's operations and ensure its global expansion.

ZipDial lets the user to place a missed call on a specific number for various customer engagement services. It was founded in 2010 by Valerie Rozycki, Amiya Pathak and Sanjay Swamy and it already boasts of clients like Hindustan Unilever, P & G, Disney and Puma.

"The momentum of business with some of our clients with a global presence has picked up. We want to capitalise on this momentum and we plan to start expanding by investing in Bangladesh and Sri Lanka first, then take it to other markets later," Valerie revealed to Data Quest. However, she was not ready to reveal the investment amount. The company will first launch its operations in Bangladesh in January 2013. Valerie added that Indonesia, the Philippines and Nigeria are other key markets from a strategic perspective.

The investment is higher than $250,000 but is lesser than $500,000 reports dealcurry.com. This investment marks the tenth deal for 500 Startups which began its operations in India just over a year ago. ZipDial had raised its series A investment of $800,000 from US and Indian angel investors which was led by Mumbai Angels in the year 2011.