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ZEE Entertainment appoints Nitin Mittal to lead initiatives in AI, ML

Nitin will be responsible for leading the technology and data teams. He will lead strategic initiatives in tech, data, artificial intelligence, machine learning and digital across the company to support the ZEE 4.0 transformation.

Zee Entertainment Enterprises has announced the appointment of Nitin Mittal as President – Technology & Data. Nitin will be responsible for leading the technology and data teams. He will lead strategic initiatives in tech, data, artificial intelligence, machine learning and digital across the company to support the ZEE 4.0 transformation. Nitin will also lead the Engineering team and work closely with Amit Goenka, President – Digital Businesses & Platforms to enhance the customer experience across ZEE5 and support the growth plans of the OTT Platform in India and across the world.

The company has been taking strategic steps to support its digital pivot, drive exponential growth across digital platforms and fortify the broader transformation it has embarked on, in line with the ZEE 4.0 approach.

The transformation process aims at creating a digitally adept, data first company that will in all formats of content consumption, both linear and digital, across India and key international markets.

Speaking on the development and commenting on the overall strategic approach, Punit Goenka, MD & CEO, ZEE Entertainment Enterprises said, “We have taken concerted efforts and reworked our digital strategy in order to build robust digital assets to enhance the user experience. We are taking concrete steps to further upgrade our technological capabilities, and I am sure with Nitin’s expertise, we will enhance the value proposition of our digital products to create consumer delight.”

Commenting on his new role, Nitin Mittal, President – Technology & Data, ZEE Entertainment Enterprises said, “My job at ZEE is to worry about technology in the future. If you want to have a great future you have to start thinking about it in the present, because when the future’s here, you won’t have the time.”

With over 20 years of experience, Nitin has taken on various challenges in his previous stints working with National Payments Corporation of India (NPCI) to build the Unified Payments Interface (UPI) framework for the country and working with the Unique Identification Authority of India (UIDAI) on reframing the Aadhar platform to drive the exponential growth of its coverage in India.

Prior to joining ZEE, Nitin was the Founder CEO & Board Member for SOLV, a company focused on creating an open platform for B2B commerce, credit, payment, logistics and skilled workforce for the SME segment in India. With a strong expertise in delivering large scale data solutions, setting-up global shared service centres, incubating global practices for business model reboot using data analytics, Big Data technologies and new business architecture, Nitin has built and scaled digital business in Retail, Finance, Ecommerce, FMCG, Healthcare, Insurance sectors and E-Governance. He has previously been associated with Standard Chartered, IBM, TESCO, BNY Mellon, Wipro and the Future Group.

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