YES BANK Partners with CASHKARO.COM to launch Card- Linked offers program

New Update
IIT Kharagpur

YES BANK, India’s fourth largest private sector bank, announced a partnership with CASHKARO.COM to launch  Card Linked Offers (CLO) cashback proposition. An innovative customer loyalty platform that provides online and offline shoppers with personalized merchant deals on which shoppers can avail cashback offers, YES BANK along with CashKaro has launched the Card Linked Offers pan India today. The Offers are currently available on all YES BANK Debit Cards, and will be extended to all other payment products of YES BANK in the near future which can be used for transacting with merchants.


The transformative technology of CLO program will now enable YES BANK debit card holders to earn customized cashback offers from a wide range of participating online merchants as well as brick and mortar stores including Forever 21, TataCliq, Chaayos, Junkyard Café, UrbanClap, Zivame, Nearbuy, Limeroad, Netmeds, BigBasket, Fortis Healthworld, The Beer Café and FreshMenu amongst others.

YES BANK cardholders will receive personalized offers on the basis of their shopping patterns which will be communicated via SMS, e-mailers and mobile app notifications. Cardholders simply need to use their YES BANK debit card to pay at these offline stores/websites. Within a few seconds of transacting, customers will receive a message stating their eligibility for cashback and will subsequently receive upto 25% cashback basis the store and type of product purchased by them.

This is a fully automated program removing the need for additional coupon codes and merchant integrations, thereby offering the users a hassle-free experience with offers being personalized to their unique needs. The credit of the cashback to YES BANK Savings Account and YES PAY Wallet is also completely automated right from tracking to settlement.


Ritesh Pai, Chief Digital Officer at YES BANK said, “We are excited to collaborate with and add the transformational Card Linked Offers to YES BANK’s existing range of innovative digital banking services. We believe Card Linked Offers (CLOs) will play a vital role in enabling and enhancing the personalized rewards experience to our valuable customers which mirrors their shopping preferences and criteria like location, brands and timing. Given CashKaro’s vast experience in the digital advertising and customer marketing field, we have found the perfect partner to help us enrich our customers’ cashless shopping experience with customized rewards”.

This unique digital banking proposition connects the right brands with the right customers using a learning algorithm to analyze cardholders’ shopping behavior and determines relevant offers for them. Given CashKaro’s expertise and prior experience in driving high ROI sales to marketers, it is now transforming shopping by launching this first in the market CLO product in India. In the US and UK companies like EDO Interactive, Cardlytics have achieved significant success and scale in this field and CashKaro is set to follow suit in India.

This first of its kind alliance will also encourage cashless spending by the use of bank’s payment products and support Government of India’s drive to move India towards a ‘less-cash’ economy.


Speaking about the partnership Rohan Bhargava, Co-founder, said, “CashKaro is proud to bring this unique Card Linked Offers proposition to India with an incredible partner like YES BANK. We are thrilled to have this opportunity to change the savings experience of millions, especially as CLOs will enable customers to save on both online and offline purchases. Card Linked Offers enable customers to earn cashback in the most seamless manner which reflects into their bank accounts instantly. The model also provides increased targeting, reach and revenue to our retailer partners and does not require any integration or training at their end. Hence, we have seen tremendous response from both online and offline retailers eager to participate in the program. Card Linked Offers also mark CashKaro’s entry into the offline space and brings us closer to our vision of being the ultimate savings destination in India.”

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