Xerox targets SMBs across 200 cities

Xerox India has introduced new multi-function printers (MFP) in the A3 and A4 categories for small and medium sized organizations. The company is bullish about strengthening its position in the SMB sector and has developed an aggressive Go-to-Market strategy for tapping this segment across top 200 cities in the country.

Xerox has introduced advanced, high performance oriented, mono MFP, WorkCentre 5019 and 5021 in the A3 category. These printers offer extreme durability, reliability, and consistent output quality throughout a large volume.

Under the A4 category, the company has introduced Phaser 3040 printers and WorkCenter 3045 multifunction printer. These printers are designed for durability, maximum productivity at minimal size and higher performance at a lower price. Built using advanced technology, Hi-Q LED, these printers are also energy efficient and provide outstanding print resolution. Moreover, they come with Xerox EA toner, which fuses at much lower temperature, resulting in more energy saving and reduced CO 2 emission during the toner production.

Commenting on the launch, Mr Vipin Tuteja, executive director, technology channel and international business, Xerox India, said, "We are excited to introduce these new printers in the Indian market. The printing requirements of small and medium businesses are very different to large enterprises. They are looking for high quality printers at affordable price points to address their needs and our new range of printers are especially designed keeping that in mind. Streamlined performance, ease of use and compact design make our printers attractive for the SMB segment."

"India is one of the fastest growing SMB nation and we see huge potential for us across the top 200 cities in the country", added Vipin.