Worldwide PC shipments declined 7.7% in third quarter of 2015

Worldwide PC shipments totaled 73.7 million units in the third quarter of 2015, a 7.7 percent decline from the third quarter of 2014, according to preliminary results by Gartner Inc. Desktop PCs continued to show weakness with a high-single-digit decline, while the segment that combines notebook PCs and premium ultramobiles (such as the MacBook Air and Microsoft Surface Pro) recorded a low-single-digit decline. 

"The global PC market has experienced price increases of around 10 percent throughout the year, due to the sharp appreciation of the U.S. dollar against local currencies. In the third quarter of 2015, this continued to be a major cause for weaker demand in those regions," said Mikako Kitagawa, principal analyst at Gartner. "These impacted regions, which include EMEA, Japan and Latin America, posted double-digit declines in the third quarter. Asia/Pacific and the U.S. were more stable." 

Windows 10 was launched in the third quarter of 2015, but it had a minimal impact on shipments in the quarter. Gartner analysts said the focus of the Windows launch in the quarter was to upgrade to Windows 10 on existing PCs, rather than ship on new PCs. The Windows 10 rollout will ramp up in 4Q15 holiday sales.  

While 3Q15 results illustrated gloomy market conditions for the PC market, there is a positive aspect in the results. According to Gartner's 2015 personal technology survey, 50 percent of consumers expressed intention to purchase a PC in the next 12 months, compared with 21 percent for tablet purchase intention.  

"This change in consumer preferences toward PCs was visible in the preliminary data, as we saw positive growth in U.S notebook and premium ultramobile shipments," Ms. Kitagawa said. "Soft recovery is expected to start in 4Q15, as Windows 10 product refreshes start to appear. In the meantime, PC manufacturers should adjust configurations for 2016 without the impact of price hikes seen in 2015, which will lead into more stable market conditions in the upcoming year."  

Lenovo secured the top position in worldwide PC shipments, as its market share increased to 20.3 percent, despite a 4 percent decline in shipments in the third quarter of 2015 (see Table 1). EMEA and Japan were two challenging regions for Lenovo with double-digit declines, but they were offset by 22 percent growth in the U.S. Lenovo introduced a variety of hybrid laptops, both detachable and from a wide range of price points.

HP maintained the second position in worldwide PC shipments. HP's market share reached 18.5 percent, while shipments declined 4 percent. HP had weak shipments in EMEA, but they were offset by shipment growth in Asia/Pacific and the U.S. Dell, the No. 3 vendor worldwide, saw flat shipments compared with a year ago. Dell did well in most regions, but it had a double-digit decline in shipments in Japan. In Asia/Pacific and the U.S., Dell grew faster than the regional average.

PC shipments in EMEA totaled 20 million units in the third quarter of 2015, a decline of 15.7 percent over the same period last year. The currency devaluation continued to be a major contributor of stagnation in EMEA, as prices remained high. The inventory buildup from the first half of 2015 started showing some improvement during the third quarter. The back-to-school sales season was weak in Western Europe, as the introduction of many new products was delayed until the end of September due to the clearing of high inventory. 

Asia/Pacific PC shipments reached 26.3 million units in the third quarter of 2015, a 1.7 percent decline from the third quarter of 2014. Consumer spending continues to be cautious due to weak economies and currency fluctuations. Asia/Pacific mobile PC shipments grew 2.2 percent in the third quarter, while desk-based PC shipments declined 4.9 percent. 

These results are preliminary. Final statistics will be available soon to clients of Gartner's PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe. 

In the U.S., PC shipments totaled 17 million units in the third quarter of 2015, a 1.3 percent increase from the same period last year .Similar to worldwide market trends, the U.S. market experienced growth in notebooks and premium ultramobiles, which was offset by desktop PC shipment declines. 

HP maintained the top position in the U.S. market, accounting for 27.8 percent of PC shipments. Lenovo showed the strongest growth among the top five vendors in the U.S. market, as its PC shipments grew 22 percent, due to its strong hybrid growth.