Wipro BPO: The Big Shake Up

The most talked about BPO, Wipro Spectramind was

re-christened Wipro BPO to allow for a greater focus for the

Wipro brand name. While business in the financial year 2004-05

went on as usual, the BPO began shifting its strategy towards

consolidated solutions in transaction processing, which it

believes is the next stage of maturity in its business. The

change in business focus, was one of the reasons that there

was a big churning at the top managerial level. Biggies like

Raman Roy, Raj Datta, Mahesh Nair and Neelu Paul were among

those who put in their papers. However, the company is strong

on its feet with newer management (led by TK Kurien) and the

newer offering of Business Optimization Services (BOSS). Wipro

BPO envisions a 40% share of the revenue pie coming from this

sector in the next 3 years. A new facility was added in

Kolkata last year, and another facility is in the offing in

Europe by December 2005. Telecom, including ISPs, accounted

for over 40% of revenues.