Wipro BPO: The Big Shake Up

The most talked about BPO, Wipro Spectramind was
re-christened Wipro BPO to allow for a greater focus for the
Wipro brand name. While business in the financial year 2004-05
went on as usual, the BPO began shifting its strategy towards
consolidated solutions in transaction processing, which it
believes is the next stage of maturity in its business. The
change in business focus, was one of the reasons that there
was a big churning at the top managerial level. Biggies like
Raman Roy, Raj Datta, Mahesh Nair and Neelu Paul were among
those who put in their papers. However, the company is strong
on its feet with newer management (led by TK Kurien) and the
newer offering of Business Optimization Services (BOSS). Wipro
BPO envisions a 40% share of the revenue pie coming from this
sector in the next 3 years. A new facility was added in
Kolkata last year, and another facility is in the offing in
Europe by December 2005. Telecom, including ISPs, accounted
for over 40% of revenues.