WhatsApp Unveils New Features for Business Interactions

WhatsApp a global messaging platform owned by Meta has taken a step ahead to improve interactions between businesses and users. It has introduced a set of innovative features at the global Conversations event in Mumbai. These feature aims to simplify the process and enhance convenience for users engaged with businesses within WhatsApp chats.

The features include

• Faster Chat Experience with Flows

WhatsApp is launching a new feature called "Flows" to accelerate user interactions with businesses. The Flows empowers businesses to offer a wide range of experiences directly within the chat, eliminating the need to navigate away from the conversation.

With the help of Flows, businesses can now craft rich menus and customized forms to deliver for the diverse needs of users. It will assist users whether they want to choose a train seat, order a meal, or book an appointment, seamlessly with the chat.

The Flow will be available soon for businesses worldwide through the WhatsApp Business Platform promising to revolutionize the way customers engage with the companies.

• Choose Your Payment Service

WhatsApp is facilitating transactions for its users. It simplifies the purchasing process right within the chat. Users in India can now add items to their cart and make payments using their own preferred methods including all supported UPI apps, debit and credit cards, and much more.

in terms of achieving this feature, WhatsApp has tied up with the esteemed payment providers Razorpay and PayU. This initiative has made paying for services as effortless as sending a message.

• Meta Verified Businesses on WhatsApp

WhatsApp is also introducing "Meta Verified Businesses" to build trust and authenticity in business interactions. This feature enables businesses to undergo a verification process with Meta. Upon successful verification, businesses will receive a coveted verified badge, enhanced account support, and gain protection against impersonation.

Apart from these benefits, Meta Verified also offers premium features that include the capability to create a custom WhatsApp page that is easily discoverable through web searches. Additionally, it also supports multi-device usage, allowing multiple employees to respond to customer inquiries promptly.

The testing of Meta Verified will commence soon with small businesses using the WhatsApp Business App with plans to extend it to businesses on the WhatsApp Business Platform in the future.

Conclusion

These new and advanced updates introduced by WhatsApp portray its commitment to delivering exceptional features for businesses ultimately enhancing customer service and overall offerings.

With the continuous evolution of WhatsApp, users and businesses active on the platform, can anticipate a more seamless, secure, and efficient platform for establishing connections, building relationships, and accomplishing tasks.