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Future state of technology adoption would have a profound yet positive

impact on several IT and telecom verticals. The recent Orange Business

Services' survey supports the same. The survey suggest huge

transformations taking place in IT and telecom verticals at a global

level.  






According to Patrick Pax, Solutions Marketing – Large
Projects Management and Green IT, Orange Business Services “A

key transformation that would be seen on a global level would be the

way companies will source their telecom and IT infrastructure in coming

years. Companies would move to the so-called 'selective outsourcing'

approach and there would be no more mega-deal

outsourcing”.  One of the challenges that companies

globally are facing is cost management. But this is not driven by

financial crisis. This is because of the rapid transformations and

technology adoption taking place in IT/ITeS and BPO services. Therefore

associated cost management is very important.






Adds Sourabh Sanghoee, Head, Consulting and Solutions Integration,
Orange Business Services, India, “We see a similar situation

happening in emerging markets such as India as well. A lot of growth is

happening in the future state of technology adoption such as VoIP,

ToIP, virtualization, and video conferencing. One of the reasons why we

see a growth in video conferencing is the experience in real

time”. The Indian market has been driven largely by the BPO

industry. Even in the enterprises the newer technologies are picking up

at a rapid pace.  According to Sourabh, “This is the

right time for enterprises to switch over from the traditional EPABX to

newer technologies such as video conferencing, VoIP, and integration

with unified communications”. Selective outsourcing will be

key for Indian IT businesses.






Around 80 Fortune1000 multinational companies were surveyed, conducted
by Adcroizen Partners on behalf of Orange Business Services. It was

found that three out of four companies saw reduction of costs as the

key driver for IT and telecom transformations. Mergers and acquisitions

and global expansion is also seen as another key driver for IT and

telecom transformation in the next two years according to the global

CIOs. Other key drivers include standardization across the company and

the quest for efficiency in companies. A clear trend is also towards IT

and telecom organization centralization. More than 50% surveyed

companies have fully centralized their decision making process, vendor

management, infrastructure design and operations. Around 68% companies

surveyed said that they have centralized their data centers. However an

exception has been the retail banking sector where it can undertake

less data centralization due to the regulation protecting confidential

data of the customers.






Key strategies that are adopted by Indian IT companies is to address
domestic markets. Also as a cost control measure, several companies are

moving from high cost locations i.e. from from Tier 1 to Tier II and

Tier III cities where the infrastructure is the same but the

investments of setting up the infrastructure goes down. The data center

market in India saw a huge explosion in terms of adoption not only in

the private sector but also in the public sector.






IT and telecom are considered strong enablers for successful expansion
into new and emerging markets, bringing corporate processes and

applications to new subsidiaries across the world, and driving IT and

telecom transformation in the next two years.