'We will appoint 25-30 partners'

What is CAMeLEAN and how is it relevant to India?

CAMeLEAN is a complete program/project management suite that guides
organizations through the entire project management lifecycle. CAMeLEAN stands
for Computer Aided Management, e—Internet based and collaborative, and LEAN-for
a lean office environment. Some of its key features include portfolio
management, deliverables management, timesheet management, resource management,
and reports and analysis. It is an enterprise class role-based program
management solution that helps organizations to collaborate and communicate
across projects, time zones and geographies-with the ability to monitor from a
single point, thus enabling businesses to make informed decisions. The product
is of special relevance at a time when India is poised to become the offshoring
destination of choice. Though Indian companies are good at executing projects,
they still lack in project management skills and we hope that this suite will
fill that gap.

How unique is CAMeLEAN as compared to its competitors?

CAMeLEAN, with its rich product project lifecycle features, real-time
communication and collaboration, eliminates project delays and improves issue
resolution for faster project turnaround. The suite also helps organizations
save time and money through better optimization of their resources and in taking
speedy decisions thus ensuring best practices in organizations. Some of the key
benefits include 40% improvement in resource planning, 35% reduction in
administrative costs and 25% reduction in data collection activities.

What is the go-to-market strategy and who is your target
audience?

The first priority at Ranal is to ensure that an excellent reseller network
is put into place to address the Indian market so that we can cater to our
customers in real time. In 2007, we will be targeting the Indian market and we
are also in talks with China and other Far East companies. Though we have a
strong channel network with 12 partners now, we will be appointing 25 to 30
partners across the country. Ranal will be investing close to $1.5 mn in
training the partners, and the sales arm-Ranal Software Technologies, will be
involved in it. CAMeLEAN will be made available in various international
languages to ensure product accessibility and acceptability among the global
audiences. Another aspect is that we are planning to take CAMeLEAN to the mobile
platform. CAMeLEAN solution can fit into any scale of business ranging from
small projects to large-scale project management operations applications.

R Jai Krishna

maildqindia@cybermedia.co.in