'We want to provide engaging experience to customers

What are Adobes plans in the new fiscal, in the user experience space?



Adobe is dedicated to providing rich and engaging experience to its

customers across the world. All our tools are practically focused toward

bridging the gap between technology and marketing. From Acrobat to Creative

Suite3, Adobes objective is to provide technologies that enable the delivery of

a better and cross platform (print, web, video and mobile) clutter breaking

experience to our customers.

What were the main findings for the Adobe Scene7 survey conducted

recently?



The survey was conducted to identify and analyze what online businesses plan

to do in the next year to enhance their customer experience. Findings showed

that more than 50% customers plan to deploy new features and rich Internet

enhancements, including enhanced imagery, personalization, and user-generated

content, to their sites, within the next six months; and 93% say they will

deploy these within an year.

What may be the areas that qualify to be engaging user experience?



Any experience that allows customers to get the information they want, when

they want, and is interactive, qualifies to be called engaging user

experience. Some principles of engaging user experience include ease of use,

drag and drop functionality, fast/responsive, and great content.

What are some of the popular software/technologies that would be the top

choice for CIOs, designers, and the developer community for developing and

maintaining websites?



From Adobes innovation center, we have a range of products used by people

at all levels within the organization. Adobe touches the lives of millions of

bright people every day with its various productsFlash Video, Flash

Applications, PDF, etc. In the rich user experience segment, we also have

products like Live Cycle, a management enterprise suite, and Flex, open source

framework for creating rich Internet applications that are used quite often by

developers and designers for their day-to-day work.

Shikha Das



shikhad@cybermedia.co.in