'We want to participate in the wireless revolution that is going to happen in India'

What kind of wireless initiatives is Cisco undertaking?



We want to participate in the wireless revolution that is going to happen in
India. We are trying to look at how we can participate in working with the

government and other agencies, and bringing in the value of networks-not as

point products, but as end-to-end solutions.

From that standpoint, one of the key components of the solutions

approach is obviously wireless-from a standpoint of connectivity, which is

required in cities (point to multipoint connectivity) and of connectivity for

some of the large government projects.

What is your go to market strategy in India?



There are several areas that we are targeting in India. At least, for the
next 2-3 years, our focus would be on outdoor connectivity. We have several

application of wireless connectivity outdoor. The biggest is the government

space, the second is service provider (SP) space for providing wireless

solutions, and the third is providing connectivity to manage disasters and

establishing connectivity in areas where wired connectivity cannot be

provided.Other targets are providing connectivity in universities, server

market, residence, hospitality industry, hotspots, public transport system, etc.

We have also started getting queries about how wireless can be implemented in

metro rail.

What kind of wireless adoption do you see in India?



Wireless is a growing market in India. From a price-performance standpoint,
Wi-Fi has got a lot of advantage. With the advent of new standards like 802.11g

and the upcoming standard of 802.11n, we will be increasing the sort of reach

and bandwidth available. In addition, it is getting integrated with IP based

systems, which basically allows you to handle more complex tasks like quality of

service (QoS), security, etc — they start getting integrated in the wireless

domain itself. This provides a lot of maturity to Wi-Fi than some of the

emerging technologies.

We can look at the adoption in three parts; enterprise space,

rural space, and adoption from a service provider (SP) standpoint-providing

carpet coverage, hotspot coverage and SOHO connectivity.

Pragati Simlote, CyberMedia

News



maildqindia@cybermedia.co.in