On the domestic to global markets' shift...
We are a systems engineering and integration organization, and we actually wanted to transform the organization form a purely Indian government oriented entity to a global organization. It was a very strategic and conscious move of taking the capabilities of CMC, which has done fantastic work in India.
Some of the pioneering work we did are many and significant ones like the computerization of the Indian railways, the computerization of BSE and 13 other stock exchanges in India, the computerization of various ports. Lots of eGov projects and numerous projects in the BFSI space. For instance we have a product called Genesis, and 80% of the insurance market was covered by CMC.
So in this backdrop we worked on our inherent strengths and tool the capabilities global. When CMC was acquired, less than 5% of our business was coming through exports and we are operating at less than 4% margin. Even though we are doing good work domestically and created some strong IP.
But at the same time the organization did some value eroding work as well and did not focus on its core strengths. So the net result was it went into a low margin and low value adding box selling type of services, which has problems like capex and recovery.
On the transformation...
So we embarked on the much needed transformation and we transitioned the organization into a high value adding solutions and services to what it is known for. What we did was, we took the DNA of the company and married the key strengths like product development and asset based solutions and services. On top of that there was a strong global mindset within the company and we shrugged our predominant government and domestic focus and embarked on our global play.
On the challenges...
Yes, there were many challenges. For instance from a predominantly government focused to a global organization, we did re-engineer a lot of processes. We aligned our people to global mindset and processes and created a scalable and agile business model.
On the services offered...
Almost 92% of our business relates to value adding services and solutions that gets integrated with the client's assets like Core Banking et al. Our offerings cuts across 4 areas- infrastructure systems engineering, applications systems engineering, digitization of the workflow and business process systems engineering. So clearly we have end to end capabilities and differentiate form the traditional outsourcing vendors with this approach.
On CMC 3.0...
This initiative relates to integrating new technologies and creating business models and offering solutions. All our solutions and services factor in 4 elements- intelligent enterprise, mobility, cloud, big data and analytics. We had meshed these elements into the CMC 3.0 strategy and that has yielded good results.
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