We possess all factors for a robust position

Can you give a brief background of the presence of Delta India Group in
India?

The Delta India Group has been present in India since 1996. We made our
entry into the market with telecom power supplies that have been our core
strength till now. In 2005, we ventured into the market of UPS and power
solutions.

Right now we are in product expansion mode and have just introduced visual
display products under the brand name of Vivitek. Over all, our range of
products includes power management, visual displays, industrial automation,
networking, and automotive products.

Dalip Shadalip Sharma, MD, Delta Energy Systems

You have just entered into the market of visual display, while there are
other reputed brands ruling this segment. Arent you late in entering into this
business?

We might be late in venturing into the market of visual display but we
possess all the factors that are important to place us at a robust position. We
are absolutely strong in technology backup and have a good market reach. We have
complete in-house manufacturing facilities, and all the products are
manufactured by our own units. We use our own technology that stands at a
world-class level. We are present across the country through our channel network
that has allowed us enough penetration into the market. We have our own research
and development center from where we directly keep a track of the changing
technology and we make sure to produce the best.

Given your varied product line, what is the sales model for different
categories?

We follow both direct as well as indirect sales model. For UPS, we have a
network of channel partners who are present in metros as well as in B and
C-class cities. For visual display products, we follow the mode of channel for
market penetration.

What is the status of your manufacturing plants in India?

We have one manufacturing unit in Puducherry and another in Gurgaon. Our
third manufacturing plant in India is in the pipeline and would come up in
Rudrapur. These plants have the capacity to manufacture 11,000 telecom power
supplies and 4,000 UPS per month.

Amrita Tejasvi

maildqindia@cybermedia.co.in