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We possess all factors for a robust position

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DQI Bureau
New Update

Can you give a brief background of the presence of Delta India Group in

India?



The Delta India Group has been present in India since 1996. We made our

entry into the market with telecom power supplies that have been our core

strength till now. In 2005, we ventured into the market of UPS and power

solutions.

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Right now we are in product expansion mode and have just introduced visual

display products under the brand name of Vivitek. Over all, our range of

products includes power management, visual displays, industrial automation,

networking, and automotive products.

Dalip Shadalip Sharma, MD,

Delta Energy Systems

You have just entered into the market of visual display, while there are

other reputed brands ruling this segment. Arent you late in entering into this

business?



We might be late in venturing into the market of visual display but we

possess all the factors that are important to place us at a robust position. We

are absolutely strong in technology backup and have a good market reach. We have

complete in-house manufacturing facilities, and all the products are

manufactured by our own units. We use our own technology that stands at a

world-class level. We are present across the country through our channel network

that has allowed us enough penetration into the market. We have our own research

and development center from where we directly keep a track of the changing

technology and we make sure to produce the best.

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Given your varied product line, what is the sales model for different

categories?



We follow both direct as well as indirect sales model. For UPS, we have a

network of channel partners who are present in metros as well as in B and

C-class cities. For visual display products, we follow the mode of channel for

market penetration.

What is the status of your manufacturing plants in India?



We have one manufacturing unit in Puducherry and another in Gurgaon. Our

third manufacturing plant in India is in the pipeline and would come up in

Rudrapur. These plants have the capacity to manufacture 11,000 telecom power

supplies and 4,000 UPS per month.

Amrita Tejasvi



maildqindia@cybermedia.co.in

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