'We plan to brand cricket entertainment'

What made you enter into the IT space and what are the sectors in which
you are specializing?

Information Technology is a growing sector and we wanted to leverage on its
growth by combining my knowledge of cricket with technology. We promoted own
company, as there is a brand value and cricketing for Krish Srikanth attached to
it, and this along with good marketing and networking gives a better
value-proposition. We are constantly on the lookout for new ideas to grow
further. We want to specialise in areas such as online space, mobile
applications and IT services by developing software on CRM and a BPO for
Accounts, where we see a good business both within India and abroad.

Could you tell us about launching of krishcricket.com?

Krishcricket.com is a portal,
launched about four-months back taking into account the increasing Internet
usage. We intend to brand cricket entertainment aimed at cricket lovers across
the world. We also want to leverage on the gaming front as it is a now an
evolving market, and there is a tremendous growth potential. Thus we adopted a
flash-based model, as the market is still open and others have not explored the
potential. We also intend to be on the mobile space by providing cricket updates
on the latest matches happening around the world. For this purpose, we are
already in talks with some of the leading mobile service providers in India.

What kind of a revenue model are you working on?

Since the online traffic is increasing, we are now banking on the
advertisements, and we are confident about good revenue from this methodology.
As in September alone, we had a total of 9 mn page views. Apart from this we are
also conducting contests to increase the traffic and selling cricket-based
goodies such as CDs and other entertainment stuff online. We have procured the
exclusive rights for World Cup 1983 videos featuring the semi-finals and the
final matches, and interviews with five players who played in the epic final
match. All these are available for paid-downloads.

Similarly, as for the mobile space, 30 video clips, called Magic Moments,
from the World Cup 1983 final match, are available as video clips for
downloading on mobile phones. Wallpapers and eCards featuring 1983 World Cup,
distinct ring tones, tips on keeping fit are some of the other interesting
content, which we now offer free but may be charged sometime later.

R Jai Krishna

maildqindia@cybermedia.co.in