We hire activation managers to train our partners

What are the new features in the Y series of notebooks?



Lenovos new feature rich notebooks cater to the needs of the home as well as
SOHO customers in India. The new Lenovo Y300 and Y500 notebooks incorporate

biometric face recognition technology which is supported by Veriface software

that enhances data security and allows the notebooks to be used by multiple

users seamlessly. The Y500 has advanced Dolby Home Theater, a shuttle center for

easy navigation between features, a slot-in ODD and a TV tuner card that make it

useful for multimedia enthusiasts. In the event of an unauthorized attempt, the

notebook captures the users photo and stores the image for verification.

What are some of the marketing initiatives for the Y series

notebooks?



Given the segment of users targeted for the new range, we have been
conducting a number of pre-launch as well as post-launch promotion events for

customers as well as the channel. As part of the pre-launch activities we met

partners across different cities in the country and opened bookings for them

before launch.

As part of the second phase of this exercise we will now meet up

with partners across ten to fourteen cities that include metros, mini metros,

and other cities like Cochin and Chandigarh and share with them the benefits of

the new product range. We are also working on our advertisement as well as other

branding campaigns.

What kind of training would you provide your partners for the

new products?



Our regular training on Web casts and emails apart, we have begun a new
initiative whereby we hire activation managers to train and enable our

partners to help them sell out to their customers. Partners would be given

training in groups as well as at their retail outlets so that they can improvise

on their skill sets and increase their sellouts. We are doing everything from

providing demo units and hands-on training to planning full-scale partner

events.

Subalakshmi BM





maildqindia@cybermedia.co.in