We havent faced any impact of the US economic slowdown



How are countries like China and India gearing up to adopt new and
innovative technologies?
Asia Pacific is the fastest growing region for IT. The business primarily
comes from India and China. China is growing faster than India and we are
interested to connect to these markets. In India, we have tested success in
different sets of industries and in stock exchanges. But in China, our business
comes from the telecom and financial sectors. Although the two countries have
different political environments, both the governments show an initiative to
grow their economies. India shows a strong growth for us and there will be no
reduction in aggressive marketing. More market areas are cropping up in India
like Delhi, Chennai, Bangalore, and Mumbai.

Will the Indian market face a slowdown on account of the US recession?
We havent faced any impact of the recent US economic slowdown. Any slowdown
is compensated by growth in the Asia Pacific market. Even if there is a slowdown
in the US, Eastern Europe and Africa are emerging markets. These two areas are
virtually greenfield areas as far as IT systems are concerned.

What are your focus areas in green IT?
Demand for green IT is growing and countries like China have come out with
regulations. For the last three years, power has topped the expense among all
the running costs of a company using big systems. The cost of real estate has
also become a concern.

HP has evolved a chip to chiller technique where our systems are fitted
with intelligent chips to ascertain the required temperature of the place.
Instead of keeping the whole room on a low temperature, there is a collection of
sensors to ensure to turn on air conditioners at the right level. So, even if
the room remains at 80-90 F, specific areas will be at, say, 65 F. That will
still be ok. Rather than cooling down the entire room, we are using localized
cooling in specific areas.

Is there any change in the focus when it comes to IT deployments?
IT has to deliver business outcome, it should not be seen as a supporting
element in a business. People looked at IT as a cost center but its actually
helping generate more revenues by reducing costs. Like in banks, IT is running
many core business processes.

Baburajan K
maildqindia@cybermedia.co.in
The author was hosted in Bali

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