What is driving enterprises towards unified communications products
despite the downward economic conditions ?
In the Indian context, companies cant retrench too many employees. As a
huge chunk of expenditure goes towards employee travels, enterprises are
definitely looking forward to cut them by making use of UC products that allow
audio video collaboration, and simultaneously give them the experience of having
a real-time meeting. With Avaya Aura, we have essentially enabled enterprises to
reduce travel and yet create collaboration.
|Ritesh Jayswal, director, industry solutions, Avaya
What has been the concept behind creating the new platform?
In times like this enterprises are approaching Avaya to find out how we can
help them to cut costs even when deploying new technologies. There is no chance
of winning new customers if we ask them to deploy our technology and remove all
the existing technologies in their organization.
What are the advantage that an enterprise can think of by adopting the new
Avaya Aura platform?
Aura simplifies complex communications networks, reduces infrastructure
costs and quickly delivers voice, video, messaging, presence, web applications
and more to employees anywhere.
It adds powerful new capabilities to communication manager, including session
management that enables multi-vendor hardware and software to communicate across
the enterprise network. Avaya Aura orchestrates a wide array of communication
applications and systems by decoupling applications from the network. As a
result, services can be deployed to users depending on what they need,
irrespective of where they work or the capabilities of the system to which they
How easy is it to integrate existing equipment or new services on the
The new architecture is anchored by the Session Initiation Protocol based,
open standards Aura Session Manager, which centralizes communications control
and application integration. Session Manager orchestrates a wide array of
communication applications and systems by decoupling applications from the
Session Manager instantly reduces complexity and provides the foundation for
broader unified communications strategies.