We have an array of products for the mid market

Oracle has announced that it will deploy solution for
small and medium businesses. Please elaborate.
Out of the array of products which we are selling to the mid market, we have
oracle business accelerator (OBA). This is a structured configuration tool based
implementation methodology, and is an industry-driven product. The key
differentiator in this solution is that the whole configuration tool is based
outside the system. It is a question and answer based guided methodology of
configuration. It is not required to have a hardware or a software in place. One
can start the system even before the hardware or software are installed. This is
the right time for the partners to implement the solution, because it has high
value addition.

What advantages your customers and partners will get
out of this?
One of the biggest advantages that partners and customers get is the time
saving. By the time hardware and software comes, and software gets installed;
you are already ready with the configuration step, and you just have to wait for

Also, it is simple to use. It lowers costs, increases
margins, and the RoI for partners and customers is also high. It basically
decreases baseline configuration by 50-75%. Once configuration is done; there
are things like integration, data migration, report switching, which happens
outside OBA. Overall, total time of implementation is brought down by 25-40%.

At the same time, this is industry specific. The
procurement in a manufacturing industry may be different from procurement for
financial services; and is different from the procurement in telecom services.
So we have different applications for different verticals.

What is your channel model for distribution of this
We have appointed Redington as our value added distributor. Under Redington
we have tier-2 partners, who have resellers and OBA specific implementor
partners underthem. We have 115 resellers in the country. We have OBA certified
partners, that ensure that partners are qualified to implement the solution.

What is the scope of value addition in this segment?
For the mid market, we have created a lot of bundles. To ease the process,
we have different bundles. So if someone wants basic HR, we have an HR bundle;
or if a person wants basic ERP like order management, procurement, and financial
tools, we have a separate tool for that.

Amrita Tejasvi/DQ Channels

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