We are the first Indian vendor for mutual fund trading systems

What has been Geojits focus in the IT space?



Geojit Technologies started as a subsidiary of Geojit PNB Paribas Financial
Services, as a software solutions company to design end-to-end business

solutions. We started developing the back office as a product and started

implementing it in a couple of locations. By that time, Dubai Gold and Commodity

Exchange (DGCX) started in Dubai and we got commodities back office empaneled in

DGCX. Therefore, we came up with a comprehensive trading application with robust

risk management. The application has also been empaneled in Saudi Arabia and

Muscat. Now, we have all the products for the capital markets

intermediarytraining, settlement, and client registration. During the period

2007-08, BNP Paribas took a stake in our company and found that our back office

products were useful, and started outsourcing their projects from Europe to

Geojit Technologies. BNP Paribas already has 35% stake in Geojit.

What is Geojits plan for the Indian market?



We have an online trading application called FLIP. We have now subsequently

empanelled our trading application with the National Stock Exchange. In India,

the rule is that in order to sell the trading application, it needs to get

empaneled and especially vendor empanelment is necessary. We have witnessed

multiple market cycles, so the risk management systems developed is

comprehensive and rule based. It has a robust middleware and we are the first

vendor who got empaneled for the mutual funds trading system.

How are you planning to leverage your business in 2010

in this segment?



I think this is the right time to invest in the robust technologies because

the market in which we are serving is emerging and growing, especially in India.

Other markets such as the Middle East are facing some problems, however, a lot

of consolidation is happening. Asian markets will perform really well and there

will be a lot of investments in technologies.

What is the value proposition your product offers?



The solution we have positioned in the market is comprehensive. Today, we

look in multiple applications and for each product we have different

applications such as commodities, derivatives, and back-end. All channel

distribution such as brand network, franchise network, Internet and mobile are

now converged to a single platform; and by this, you can create more reach and

high availability of uptime which are the critical components for financial

intermediaries.

PC Suraj



surajp@cybermedia.co.in