We are leaders in automotive MCUs



In terms of catering to the Indian automotive market, does Freescale offer
all its applications?

Freescale India is the second largest design center outside the US. We have an
R&D team comprising over 1,000 people that caters to all our business groups.
Our micro controller solutions group in India works on automotive chips that
cater to both our global as well local customers. The team focuses on different
areas like body and safety, chasis on safety, driver infotainment and powertrain.

What are your contributions to the Indian automotive market.
We are the undisputed leaders in automotive MCUs and cater to 14-15% of the
total automotive segment worldwide which contributes to 40% of our total
revenues. In India, some of our recent contributions have been with Tata Nano
which has a chip designed by us to indicate the engine temperature. We have also
developed chips for Nanos cluster and LCD panels for 2-wheelers in India. We
are working with many OEMs in India who are supplying to the big automotive
players.

Is Freescale India ready to take on the consumer electronic domain?
According to industry estimates, Indias electronic equipment consumption
will grow by about 5.5% in 2010 and by 11% in 2015. This is a clear indication
of the vast opportunities open to semiconductor companies in the country.
Freescale Solutions is a leading player in the e-book market and Amazons Kindle
has most of our applications. Sharps recently announced NetWalker (PC-Z1)a
lightweight, compact consumer device that offers instant-on functionalityis
based on Freescale Solutions. Recently, Freescale launched Tablet reference
design at Consumer Electronic Show at Las Vegas and we had a very positive
response for it. Our tablet is a reference design for OEMs and ODMs to use and
develop end products.

What is Freescale Indias strategy for 2010?
The year 2010 is witnessing an upsurge in products that will use technology
to revolutionize the way people communicate and do business with each other.
Automotive, healthcare and power are other sectors that will drive the
semiconductor industry in 2010. Freescale India is well positioned to take
advantage of the growing market. Our consistent investment in R&D and
introduction of latest technologies will help us differentiate from our
competitors.

Atreyee Datta
atreyeed@cybermedia.co.in

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