'We are in the process of initiating new partnerships'

What made you start Anshinsoft's development center in Kolkata?



There was not much of an analysis behind my decision to open our development
center in Kolkata. I belong to the state and have passed out from IIT Kharagpur.

So, I think it is the hometown connection that led me to start our operations in

the city. Initially we started with around 15 people in India and another seven

to eight in the US. Today Anshinsoft employs over 200 people.

What is your revenue model?



Currently, 80% of our revenues come from our capital market solutions.
Around 10% comes from licensing from our reporting solutions and the rest is

generated by services. We would like to take product licensing revenues up to

30-40% in the next two years, because an increase in licensing revenues would

translate into increased services revenues for us. Infusion, the service

integration platform, is new and is yet to contribute to our overall turnover.

What are your strategies to tap the Indian domestic market?



We would do some initial branding in the form of advertisements to get the
initial traction. Tying up with consulting companies is another option that is

currently under consideration. It is a tried and tested method for us in the US

and we would probably consider a similar move in India as well. We are also

investing in our own facility at Rajarhat in Kolkata.

What kind of growth plans have you put in place for Anshinsoft?



Apart from the Indian market, we would tap other markets also by leveraging
our experience and solutions in financial services sector. We are in the process

of initiating new partnerships for making our presence in South East Asian

markets and the UK. We are also considering a new business direction based on

Software as a Service as a business model targeting the banking industry. This

is going to be our approach to move into the KPO space with operations in

Kolkata.

Bhaswati Chakravorty



bhaswatic@cybermedia.co.in