We are bullish about the prospects of Bluetooth advertising

What is the idea behind TELiBRAHMA?



We wanted to create a product brand focused on convergence. We started in

2004 and conceptualized to build a mobile solution. We started by creating andf

licensing some components and that is how we survived for the next two years.

From 2006 onward we started focusing on the Indian market. We thought that for a

product company to be successful, we need a local market. We are focusing on

generating revenue independent of the service providers with an eye on end

consumers in India which include Bluetooth and search engine marketing. The

second solution is around enterprise mobility where we work with the operator.

How are you involved in the Bangalore Traffic Polices Blackberry project?



There is an application that sits on the Blackberry. Whenever the traffic

police personnel catch an offender, they enter all the details including the

license number. This is integrated with the backend database, which helps the

traffic police to know the history of the offender. The offender is handed a

printout of the challan. It is printed using the Bluetooth technology on a

printer kept nearby. The success of the project in Bangalore has generated

interest among other city traffic police departments in the country.

What is the kind of opportunity Bluetooth advertising is offering to

companies like TELiBRAHMA?



We are very bullish about the prospects of Bluetooth advertising. We have

started Bluetooth advertising projects across Bangalore. This is followed by

selling of advertising to retailers located in these shopping locations. We also

did a similar thing during the India-Pakistan cricket match that was held in

Bangalore.

What security challenges are you addressing with your Bluetooth marketing

plans?



There is a perception that viruses could be transmitted through Bluetooth.

We have addressed this perception. We are educating people about how to avoid

their handsets getting infected with virus through Bluetooth. We ask people to

accept messages only from authorized sources.

Sudesh Prasad



sudeshp@cybermedia.co.in