'Wake Up' call by Monster

We wake up every morning, follow our usual routine and complete our jobs. But does it mean we are happy with what we are doing. With aim of giving opportunities to their customer that they are looking for, Monster India launches its disruptive digital campaign: ‘Wake up'. The campaign aims to take Monster's value proposition of find better to the next level thereby enabling jobseekers with better access, better connections, and better jobs.

Monster India launched its new brand positioning of ‘Find better' with a tag line- Get lucky. Get active on Monster. The company is all set to move to the next level as' luck' would favor those who look for ‘ Better' and to ‘ Find better', one needs to ‘Wake Up' to the new opportunities.
A recent global survey conducted by Monster and Gfk indicates that 5% don't have jobs, 33% somewhat enjoy their job but couldn't like it more whereas 37% think their jobs is ok for the time being.

This result clearly shows nearly 70% people like to explore opportunities. 

‘Wake up is a unique proposition that uses interesting relatable characters to convey the core message strongly. The serious message of ‘wake up to the new opportunity' is communicated in a unique and creative fashion. The s theme series of unbranded teaser videos have generated curiosity about the campaign. Monster India is asking user to create their own wacky videos on the ‘Wake Up' theme and upload them online or on social media platform. The shortlisted ones will be promoted on Monster India Facebook page.

They have also launched a ‘Wake up' application on Facebook to sustain the user engagement. "We are using digital space to send this message across social media platforms like twitter, Facebook, Yahoo etc. We have chosen these platforms because somewhere we believe here we can address all kind of age group'' says Sanjay Modi, MD, Monster. Com (India/Middle East/ Southeast Asia).

"We are confident that the new campaign will resonate with jobseeker thriving in the digital sphere enjoying high social media and video consumption." added Modi.