Vuclip, a PCCW Media Company and video-on-demand service provider for emerging markets, has announced the appointment of Nish Bhutani as its Global Product Head. The appointment comes at a time when Vuclip is scaling up operations and expanding its global footprint in India, Southeast Asia, Middle East and Africa.
In his new role, Nish will lead product innovation and operations to grow the monthly subscriber base, increase user traffic and build engagement with all Vuclip’s product offerings -- including the OTT video on demand service Viu and on-demand video sites run in partnership with mobile carriers.
Nish’s experience in the video space dates back to 2003 when he helped launch film & TV digital distribution major Arts Alliance Media (AAM) in the United Kingdom. Under his leadership, AAM incubated and grew Lovefilm to be Europe’s largest home video subscription service, prior to its sale to Amazon in 2011.
Nish brings with him 25 years of experience in the technology and digital space with a focus on product development, mobile specialization and content strategy, with over a decade spent in corporations such as Oracle and CNET Networks.
Prior to Vuclip, Nish worked in the capacity of a Senior Vice President of Content at fashion e-commerce major Myntra and as Chief Operating Officer of online auction-house Saffronart, where he drove several innovations in mobile e-commerce.
Welcoming Nish to the Vuclip family, Arun Prakash, President & COO Vuclip said, “We are very excited to bring on-board Nish. His rich diversity of experience and leadership will propel us rapidly towards achieving our mission of entertaining a billion consumers through our services.”
Speaking on his appointment, Nish Bhutani commented, “I believe that a product or service is a manifestation of a company’s culture. Vuclip’s offerings have been devised keeping every stakeholder in mind, but with the user at the center, and with unique perspective on emerging markets. I look forward to working with the team at Vuclip to make our products more relevant and meaningful to consumers in these markets.”