Voodoo - mobile only digital assistant app goes live; Announces fund raise from SAIF Partners

How often do you shop through your mobile phone? Didn’t you wish if there was someone to quickly tell you where to find best price for what you are buying on mobile phone? Doesn’t it pain when your friend tells you that she bought the same product cheaper in a different app? This is exactly the problem that Voodoo attempts to solve.

Voodoo is a true mobile only digital assistant (no humans involved) which ads a layer of magic on your phone. You just keep using your phone the way you have always used and Voodoo will automatically appear whenever it finds an opportunity to save your money or time.

Just to explain, by few examples: you might be shopping for a laptop on some e-commerce app. If Voodoo finds a better price on any other app, it will automatically pop up to let you know that better price so you save money. Let’s say you are buying a spaghetti top from an online apparel app, Voodoo might just help you in discovering a far broader range of spaghetti tops across fashion apps. The app also mines out all the coupons that are in circulation across variety of apps and provides quick way to apply coupons on checkout page. No more time wasted in searching for coupons across Internet and wondering if coupon works.

Voodoo currently spells its magic across followings apps -Paytm, Jabong, Flipkart, Snapdeal, Amazon, Shopclues, eBAY, Myntra, HomeShop18, Indiatimes, Freecharge, Uber, TaxiForSure, Ola, Foodpanda, Zomato Order, Bookmyshow, Goibibo & 8 more. Support for more apps is coming soon.

The company also announced that it has raised Seed funding of $1M from SAIF Partners. Mohit Mittal & Vijay Reddy - the young co-founders plan to use this funding to build a truly unique mobile first global shopping experience.

On the launch, Mohit Mittal, Voodoo’s Co-Founder & CEO commented, “There are so many mobile apps in every category and all of them have something amazing to offer. Voodoo picks the best stuff from all of them and serves our consumers with the finest recommendations. It’s like a layer of black magic over all apps! With festive season approaching soon, it’s a must-have for anyone and everyone who shops online to make their experience easier, more convenient, efficient and fun. Many more useful features are in pipeline for our upcoming versions to take the shopping experience a notch higher.”

Mukul Arora, Principal, SAIF Partners, said “Voodoo has taken a unique approach to offer rich experience to mobile users across categories such as shopping, travel, cab, food etc. When we saw the product for the first time, we could immediately see its compelling value prop as a consumer. We believe that Voodoo has the potential to become one of the most popular Indian apps, and are really excited to partner with Mohit and the team on this journey”.