Vizury, a leading performance marketing and retargeting company announced the launch of the world’s first Performance Marketing Hub that combines the power of predictive analytics and personalization; offering brands a one stop solution to engage users across online and offline mediums.
Vizury’s high performance platform across mobile and desktop constitutes of components built for data ingestion, bidding optimisation, ad serving, analytics, algorithms delivering up to 10X greater ROI for businesses. With the Performance Marketing Hub, newer channels like call centre, SMS, app notification are integrated with the new platform enabling brands to have a user centric, channel agnostic marketing stack. For example –
- Offline data, like call-centre interactions data can be uploaded to the platform to get better data insights.
- Mobile app data on boarding through an SDK, which helps connect user behaviour across mobile and desktop.
“Personalized marketing at scale was always our grand vision and result-orientation is something that runs in Vizury’s DNA. It is only natural that these elements – Personalization and Performance Marketing form the pillars for our Performance Marketing Hub. With the Performance Marketing Hub, we offer our clients a robust platform that helps them analyse massive amounts of user data from multiple sources and form audience groups for engagement across online and offline touch points,” said Chetan Kulkarni, CEO and Co-founder, Vizury.
“Leveraging the vast amounts of valuable customer data siloed across our online and offline touch points was a strategic initiative. We have done a POC with Vizury and that gave us confidence to go ahead and try their analytics and marketing platform for enabling better sales forecasting, understanding online-offline behavioural trends and creating personalized end user experiences” said Yashish Dahiya, CEO & Co-Founder, Policy Bazaar, India’s leading online insurance aggregator.
Any data of any format and size (structured, unstructured, xml, text, log files, API) can be integrated with Vizury’s Performance Marketing Hub helping brands to segment and target their audience better. The platform also offers 50X faster access to raw data, hive query and analytics. Diverse marketing channels like Desktop & Mobile display, In-app ads, social channels like Facebook and Twitter, Email, Call Centre, SMS can be integrated with the platform based on the brand’s marketing strategy.
Vizury’s Performance Marketing Hub is ideal for large brands in BFSI, telecom, automotive, travel and e-commerce sectors.
Vizury is recognized as a leader in performance marketing solutions in Argentina, Australia, Brazil, Japan, China, India, Korea, Middle-east & Africa, South-east Asia and Taiwan.