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Visualizing New Frontiers

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DQI Bureau
New Update

The year 2004-05 saw videoconferencing as an alternative to

physical meetings, fast catching on in India. From being merely a concept a few

years back, the Indian videoconferencing endpoints market showed a remarkable

growth last year-reaching Rs 31 crore, registering a growth of 23% over the

2003-04 market size of Rs 25 crore.

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Tandberg showcased several

of its new



offerings including video telephony solution

A host of factors combined to drive this spectacular growth-heightened

awareness about the benefits of videoconferencing transforming it from just an

embellishment in an organization to an enterprise necessity, enhancement of ISDN

and IP services, establishment of unswerving videoconferencing standards, and

finally, the decreasing costs of technology. In addition, factors like increased

travel problems and financial restraints encouraged the uptake of

videoconferencing to provide remote lectures, remote seminars, distance learning

and even telemedicine.

Capitalizing on the opportunities of videoconferencing,

equipment vendor Tandberg decided to partner with technology giants like Cisco

and Microsoft to expand the visual communications market. In a recent event in

Mumbai, organized to discuss the utility of videoconferencing for an

organisation, the company showcased several of its new offerings-video

telephony solution that integrates Tandberg's video telephony systems with

Cisco's CallManager and MXP endpoints that operates with Microsoft Office Live

Communication Server 2005 and can connect with Windows Messenger for video

calls. The company also claims to have developed a solution that enables one to

connect videoconferencing systems with PC Webcams, taking video communication to

the desktop level.

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Ispat

Industries:
Steely Benefits of Videoconferencing
Aditya

Birla Group:
Appraisals and Awards on Videoconferencing

The need arose from the

constant travel requirement of the senior management and non-availability

of dates and time to travel. It was becoming difficult for the mangers to

be at a location in time for troubleshooting.

The Need

  • Internal and external

    communication

  • Travelling expense

  • Non-availability of

    common dates, increased number of meetings

  • Bandwith and network

Challenges in Deployment

  • Availability of stable

    bandwidth

  • Robust and efficient

    network to run the application

  • Availability of leased

    lines for connectivity

  • Availability of VSAT

    links in remote locations

The primary driver was the

business benefits which were achieved in a short time of deployment. Also,

for plants in remote locations which needed to be constantly in touch with

the city office VCS served the much needed connect between them.

As the company had a success

story on the business front, it went on to leverage the solution and

started using it in other operations like management, training, human

resources, etc.

The Benefits

  • The tangible effect was

    on cost incurred on travelling, and coordinating on date availability

    for meetings

  • Intangible were like the

    increase in the number of meetings conducted at all levels in the

    organization

  • Better productivity,

    higher operational efficiency, better interaction between management

    and the teams, and inter departmental interaction

Now that the company has stabilized and

is making a productive and extensive use of the solution, they are looking

at further updating and innovating the solution. As the technology needs

grow, and with newer version and features entering the market, the company

will continue to evaluate the updation required.

With 250 leased lines and

above 100 VSATs and 50 links getting added, the network is robust and well

structured. With the business locations dispersed to the remotest of

locations in the country, videoconferencing solutions have been able to

provide the connect between managers and the staff at these various

locations.

Challenges

  • Infrastructure for

    running the solution in remote locations where there is no

    connectivity

  • Developing proficiency

    to use such a solution and educating the other locations

  • Understanding and

    embracing the visual mode of communications

  • There was resistance and

    hesitation to adopt a solution

  • Educating the people

    about the benefits and comforts of using a visual communication

    solution

  • The group ushered in the

    required cultural change among people to adopt the latest technology

    and use it to their benefit

Applications Being Run

  • Human resource functions

    like recruitment, training, appraisals are done through it

  • Conducting interviews-The

    interviewee is called to the nearest branch office for a

    videoconference interview

  • Blended learning:

    Training courses in the organization are conducted on these solutions

  • Business users: Senior

    management meetings are held across multiple locations

  • IT users: Incident and

    problem management

  • The group's annual

    award ceremony is broadcast over it

Benefits

  • There is significant

    control on the cost in terms of travel, time and lodging-boarding

  • Better management levels

    are achieved for heterogeneous environment

  • Involvement of

    management and staff from all levels at regular intervals

  • The group companies are

    able to align people, processes and technology to meet the core

    business objective

Road Ahead

  • Plan to extend coverage

    on employee training

  • Extend to residential

    complexes at units across the country

  • Reduce the TCO by leveraging

    infrastructure in more effective and innovative ways

While senior CIOs shared their views about the utility and

importance of videoconferencing in day to day working of their organization,

HDFC BANK, Ispat Industries and Aditya Birla Group presented specific case

studies.

At the event Tandberg also shared information about their

current work on converging video communication solutions on various platforms.

One of them was 3G Mobile videoconferencing that involved a user seamlessly

integrating video with voice and data environments. For example, Tandberg

enables participants to collaborate across H.323, SIP and 3G networks for

multimedia applications in rich media environments.

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With Tandberg Expressway, the 3G Gateway allows 3G mobile

users to reach any video system from anywhere-on the road or in a hotel room.

Multi Control Unit helps connect 16 locations simultaneously.

Highlighting a few trends impacting visual communication,

Henning Herdal, regional director, Emerging Markets, Tandberg spoke about how

traditional videoconferencing, no longer a technology island and no longer only

in meeting rooms, is expanding to deliver a broad array of information to

anyone, anytime, anywhere-transforming the way we work.

From manufacturers troubleshooting assembly lines with video

systems to emergency responders carrying mobile video appliances, the

organizations that benefit from visual collaboration-and the emerging

technologies they are using-are undergoing a revolution.

Technologies like 3G are now making it possible to connect

mobile workers everywhere. "Today, you can click a button on your IM client

to start a call, or join a video meeting from your cell phone. Video meetings

can be experienced live, and easily be archived for later viewing by a broader

audience," Herdal specified.

Minu Sirsalewala

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