Visakhapatnam: Indias Bay Area

'Meeting your aspirations as a knowledge city of the future
proclaim large hoardings set up by VUDA (Visakhapatnam Urban Development
Authority) across several vantage points in this second largest city of Andhra
Pradesh. Few would dispute VUDAs claim. With IT and BPO biggies like Satyam,
Wipro, IBM Daksh, HSBC, Capgemini (Kanbay), Kenexa and Infotech among others
either already established here or setting up shop, we would stick our neck out
to claim that Visakhapatnam would emerge as one of the Top 5 IT destinations
amongst tier-2/3 cities in the next three years.

And even if that somehow does not happen, the city should
definitely emerge as the most scenic IT hub in the country and one of the most
beautiful in the world. What with the new IT zone in Kailashgiri overlooking a
range of hills on one side and the angry breakers of the Bay of Bengal lapping
the rugged coastline on the other, Visakhapatnam could surely prove to be Indias
answer to the Bay Area of the US. Satyam, Wipro, and HSBC (besides their current
locations) have already started working on campuses on three of the hills
overlooking the sea, where a host of IT companies are looking to populate VUDAs
new IT zone.

The IT zone in Kailashgiri, under construction

The new IT zone (Symbiosis Technologies and Sankhya Technologies
look like the first here to become operational in the next two months) also
symbolizes the demographic change the city is undergoing, primarily under the
influence of the IT sector. Explains Anand Narla, MD of Pioneer Marketing,
probably the earliest and one of the leading local SIs, "The center of
gravity (read business influence) of every city shifts by some distance every
10-15 years. This is true of even large metros like Mumbai and Delhi and is now
happening in Vizag too."

Coming Full Circle

While IT is expected to make the destiny of the city, for Narla and Prasada
Rao, MD of Laser Systems, another leading SI of the town, this is just the
coming of the full circle of what started about three decades back.
Visakhapatnam has always been an important Naval base (Eastern Naval Command);
it has also housed the Vizag Steel Plant and major oil companies like HPCL, IOCL,
Andhra Petroleum among others. Rao informs that all of them have been heavy
spenders on IT and have, therefore, inculcated the spirit of automation in the
city. Even today, the Navy spend is an average Rs 10-12 crore on IT while the
annual IT outlay for the Vizag Steel Plant would be in excess of Rs 20 crore.

A major role has also been played by the engineering colleges.
While the Andhra University affiliated college is expected to be upgraded to an
IIT or NIT soon, the likes of Gitam College of engineering have played a dual
role of providing quality manpower as well as acting as large consumers of IT.
This has resulted in IT not just connecting the citys past with its future,
but also in becoming the citys sunshine sector. Numbers too support this: the
IT/BPO exports from Visakhapatnam is expected to reach Rs 1,000 crore by 2009
with more than 200 companies, up from Rs 70 crore in 2004-05, when with its 37
export companies it ranked seventh amongst the countrys tier-2 locations.

Narla, who in a way has lived the life of the IT industry of the
city, is the ideal bridge between the old and the new. While he reminisces of
the late 80s when he started selling to the Navy mainly, he is also proud about
the new SOHO/home user market that has boomed in the city in recent times,
mainly contributed by the engineering colleges and their students. While both
Narla and Rao agree that the software boom of the future would make
Visakhapatnam the entire hub of the IT market from Srikkulam to Karimnagar
(encompassing the likes of Vijaywada, Rajahmundry and Tirupati among others),
the former laments the lack of growth of the SMB sector amongst enterprises.

If Narla is the face of the transformation, the face of the new
confident Vishakpatnam is Gopi Kumar Bulusu, the CEO of Sankhya Technologies. A
product company dealing in embedded design and boasting of clients in the US,
Israel, Taiwan and China among others.

Armed with a major degree from the US, Bulusu had initially set
up shop in Nungambakkam, Chennai but shifted to Vizag in 2003. "We
sacrificed 2-3 years of our growth owing to this shift, but it is paying off
today by giving us a distinct identity, and, most importantly, allowing us to
maintain our quality of living. After all, even if Vizag has 25% of the
infrastructure of metros, it has only 10% of the population" says Bulusu.
Vizag today has the highest per capita income in Andhra Pradesh, and, with
Hyderabad saturated to the seams, looks set to don the new IT mantle of AP.

A Proactive Government

Vishakpatnam today has most things going for it, but many of these might not
have been possible without proactive government support. The previous regime in
the state might have been accused of not looking beyond Hyderabad, but under the
aegis of VUDA, the government has already allotted 130 acres of land to 21 IT
companiesbesides the majors the list includes the likes of Mahati Software,
Miracle Software, Nunet Technologies, Color Chips and VisualSoft Tech among
others.

The following tale perhaps illustrates best the governments
seriousness to develop Visakhapatnam. EPDPL, the local power provider, delivers
electricity connections to company campuses only subject to conformance to a
strict set of norms. One of Satyams first centers deviated slightly and was
subsequently denied connection, thanks to the head of EPDPL, a technocrat turned
IAS. Not even Ramalinga Rajus understandable clout in AP could tilt the
decision till the compliances were conformed with. Amen to such technocrats,
that one day scenic, idyllic Visakhapatnam could make its mark on the global
tech map.