Video surveillance a high-growth industry, says Axis

Axis has been maintaining business continuity. It has also done team collaboration, and provided training and education to the partner ecosystem

Pradeep Chakraborty
New Update

Axis Communications recently organized a webinar, Creating a Smarter & Safer Tomorrow, and also touched upon the latest moves it has made in the Eastern part of India.


Sudhindra Holla, Sales Director, India and SAARC, Axis Communications, said that Axis had invented the network video camera in 1996. It is leading the IP video covergence. Today, we are addressing the expandable addressable market. We are providing solutions for a smarter, safer world. These are meant for enterprises, medium- and small-sized industries. Right now, we are growing the India SAARC team. There is local RMA and support center as well.

According to IHS 2019 India report, the global video surveillance market size is likely to grow from US$ 588 million to US$ 1.5 billion by 2023, at a CAGR of 18.3%. Network cameras are likely to grow from US$ 225 million to US$ 605 million at a CAGR of 26.6%. The increasing concerns about public safety and security, growing adoption of IP cameras, and rising demand for wireless and spy cameras are the factors driving the growth of the video surveillance industry.

Axis ‘Smart’ security implementation provides a better quality of life with clean and sustainable environment, but also promises a safer city. Some of the major smart city implementations include Karnal, Aurangabad, Bhavnagar, Kolhapur and Junagadh. In the retail and hospitality segments, Axis’ smart implementation includes Café Coffee Day and Novotel Goa Shrem Hotels, respectively. One of the prominent installations in the education segment is Dayalbagh Educational Institute. Axis also boasts of the prestigious Mysore Palace (heritage site) surveillance implementation, among many others.


Axis has had major wins in safe/smart cities, about 22 cities, and other segments, such as Kolkata Police, Fortis Hospital, Safe Express, Mysore Palace, PWD-Western Court, etc.

Speaking about the East Zone, Biplob Bhattacharjee, Axis Communications, said that Axis is serving the government, critical infrastructure, manufacturing and industrial sectors, and smart/safe city and airports. We are quite bullish on the petroleum sector. We are also looking at steel and mining. We are providing a solution that is stable, reliable, and state-of-the-art. We have had wins at KIMS Bhubaneswar, Kolkata Police, VYBK Salt Lake Stadium, and Emami.

Axis has been maintaining business continuity. It has also done team collaboration, and provided training and education to the partner ecosystem. It has partner solutions relevant to the current times, added Holla.


He said: "Video surveillance is a high-growth industry. We have done innovation on the chipset as well, the ARTPEC-7. It allows powerful security, analytics, and compression. New hardware accelerator for AI capabilities on the edge, real-time object detect engine, are some features. There is true multi-format streaming. ZipStream is now with H.265. Powerful imaging allows multi-image stitching. We have Lightfinder 2.0, which allows imaging in pitch dark situations."

The Axis Lightfinder technology delivers high-resolution, full color video with a minimum of motion blur even in near darkness. Axis Lightfinder makes dark areas in a scene visible and captures great detail in very low light. The result is excellent image quality without the need for external light sources.

Axis fits into any surveillance system. We provide end-to-end solutions that use the Axis camera station. ARTPEC-7 chip comes with enhanced security. Axis is sustainable in three areas: responsible business conduct, and environment and social responsibilities.