'Video is among the greenest technologies that exist

What are the new technology trends in videoconferencing?



There are two major technology trends impacting this industry. The first

trend is the emergence of unified communications. The proliferation of IP is

making three different technologiesvideo, voice, and datamerge. IP is making

more bandwidth available and unified communications is making the technology

more accessible for the user. In the future, doing a video call will be as

natural as doing an audio call. Secondly, the quality of video has improved over

the last few years. The arrival of high-definition videoconferencing has taken

the experience to a new level and has introduced the user to new applications of

video.

Which segments are you targeting in India?



The most important market for us is the enterprise sector, where we are

strong in the finance, oil and gas, and technology sectors. The public sector is

also growing, and more and more public departments and ministries are realizing

the productivity benefits of visual communication.

What are your plans for green IT?



Video is among the greenest technologies that existwe have customers saving

more than 13,500 flights and reducing carbon emissions by over 5,000 tons after

the implementation of our solution. We are also focusing internally by having

environmental reviews of all product development processes, to make sure our

products environment-friendly.

We also have several initiatives to reduce our carbon footprint in the way we

run our businessusing our own technology being the major contributor.

What are the advantages of unified communication technologies?



Unified communication will be a key driver in the growth of the

communications industry. Unifying voice, video, and data communication is the

true convergence realized on IP network. Video is and will be the key

differentiator, being the truly new communication medium giving productivity

benefits that were never seen in communications technology.

Pradeesh Chandran



pradeeshc@cybermedia.co.in