VDO.AI providing brands with intelligent high-impact solutions

VDO.AI is a global advertising technology innovator, providing brands with intelligent high-impact solutions that offer unparalleled monetization management solutions across CTV and OTT apps.

The platform provides one-stop answers to drive the right outcomes for brands by combining creativity, reach, and targeting across devices. VDO.AI has progressed to become a catalyst of growth for both the publishers and advertisers.

Amitt Sharma, Founder and CEO, VDO.AI, tells us more. Excerpts from an interview:

DQ: How is VDO.AI providing brands with intelligent high-impact solutions?

Amitt Sharma: VDO.AI is a global advertising technology innovator and disruptor helping businesses overcome the lacuna of consumer attention through intelligent, high-impact, and laser-targeted solutions. We create lasting relationships by curating personalized video-driven experiences that turn brand awareness into measurable responses.

Our main agenda is to empower publishers by utilizing the power of engaging units and allowing premium advertisers to access their content. We aim to give the best exposure and leads for advertisers by distributing their adverts to the target audience using programmatic advertising. Among the many solutions we offer, native advertisements allow a more effective outreach out to the target audience and users.

We associate publishers with premium demand from managed service and programmatic sources. Our formats hit right on their topline, bringing incremental income and page views simultaneously, owing to an unparalleled user experience, contextual NLP engine, and a premium demand marketplace. This is accomplished by our creative and relevant products - Native Engaging Unit, Recirculation Unit, and Stories Unit.



DQ: What are the monetization management solutions across CTV and OTT apps being provided?

Amitt Sharma: We have evolved into a growth engine for both our publishers and advertisers. Our solutions offer unparalleled monetization management across CTV and OTT apps. Our geographically dispersed collection of servers collaborates to deliver video content to all of our CTV and web publishers with a short turnaround time. We curate profitable ad monetization solutions by providing access to custom-built video streaming infrastructure. Through our global standard AI mechanism, our clients are able to get complete control over the impression goals, delivery speed, and frequency capping across all platforms to create an advanced reader journey with automation that drives engagement and revenue.

Our intelligently managed Unified Auction enables the publishers to ensure that every impression is sold at the highest possible CPM, thereby maximizing their revenues. The CTV broadcasters can access this advanced bidding technology for video header through multiple demand sources for bidding, simultaneously. The seamless experience with zero ad breakage and consistency across platforms also provides as an effective monetization solution for the publishers.

VDO.AI has been a first mover in video monetization for web and mobile, now CTV broadcasters can access this advanced bidding technology by enabling multiple demand sources to bid at the same time. We optimize the stream to contextually deliver the highest-quality ads to each available ad slot to give users a seamless experience with zero ad breakage and consistency across platforms.



DQ: Who are among your customers?

Amitt Sharma: We are an innovation-led catalyzer of growth playbook for publishers and advertisers. We assist in the creation of valuable information for viewers and the generation of new revenue streams for publishers and companies, alike. The AI-empowered advertisements aim to achieve the call-to-action for brands, thereby spreading awareness to drive conversions. Our state-of-the-art solutions empower web publishers to take advantage of the potential of video advertising by linking them with major advertisers and brands all over the world through Native Video Units, Recirculation Units, Story Ads, Mobile Ads, OTT/CTV Advertising, and more.

Bearing testimony to our efficient and effective solutions, VDO.AI works with all of India's leading media companies, including India TV, The Hindu, Dainik Bhaskar, Dainik Jagran, and entrepreneur.com, among others. Foodpanda, Gulfnews, India Today Group, The Times of India, Disney Hotstar, AirBNB, and National Day Calendar, NBA, Amazon Prime in the US, to name a few.



DQ: Elaborate on what are the cutting-edge technologies that you are working on?

Amitt Sharma: With our journey commencing as publishers, we were cognizant of the ground reality and the bottlenecks faced by businesses. Thus, we gauged the importance of leveraging modern and creative technology to streamline our earnings and maintain a good SEO ranking, resulting in the creation of VDO.AI.

Our Creative Intelligence Technology solved the lack of dialogue problem by allowing users to immediately connect with the creative by clicking on the advertiser's chat icon, which was intelligently positioned on the creative. Our role is to create a sophisticated reader path that encourages engagement and profitability. We created a rich and analytical Advertiser Dashboard for them that artificially and artistically develop the greatest creative assets for them, assists them in managing them, and analyses the comparative performance.

VDO.AI provides whole funnel solutions to advertisers by integrating our advanced technology with high-quality inventory, data-driven creatives, and sophisticated AI to generate actual business results. We devise programmatic advertising for optimized solutions, giving the user a memorable experience while increasing the advertiser's profitability. Speaking of the publishers, we provide them with not only an increasing revenue stream, but also a programmatically-driven user experience that makes page navigation and engagement, seamless.



DQ: What are your future plans?

Amitt Sharma: We are dedicated to making a long-term change and creating a positive force in the AdTech industry through our superior technology that results in customized high-impact solutions. Our vision is to act with the intent of re-imagining the future.

VDO.AI plans to continue being the marketplace between qualified publishers and renowned advertisers to create a synergy effect that fosters a dynamic value-oriented video advertising ecosystem. In the fiscal year 2021-2022, our team across the globe grew 3X in size. With over 150 employees across three continents currently, we have offices in two cities: New Delhi and California, we plan to expand our boundaries to all major ad tech centres around the world, including Barcelona and Europe, New York and the East Coast of the United States, Tokyo in Japan, and the Chinese market, to mark our global presence by 2025.