User experience protection should be utmost priority for any app developer: GreedyGame

GreedyGame has a mission to empower developers and accelerate rapid yet sustainable growth of their apps . They curate products and services, which let the developers focus on creating world class content whilst we take care of the distribution and revenue maximization.

Arpit Jain, Founder and CEO, GreedyGame, tells us more. Excerpts from an interview:

DQ: How to monetize your app effectively without disrupting the user experience?

Arpit Jain: A better app monetization strategy is what an app publisher looks for. It not only improves the UX of app users but also provides an effective and long-lasting revenue generation stream. App monetization is all about striking the right balance between revenue generation strategies and improving the UX.

If you ask me, I would say that user experience protection should be the utmost priority for any app publisher/developer. Too many intrusions and you will begin losing your valuable users that you’ve spent time and money to acquire. The best ad formats that can be used for in-app monetization are native, interstitial, and incentivized ads. If you want to make ad revenue as well as improve UX, ads must adapt the look and feel of the app, not be forced in at every opportunity.

DQ: How are app developers using software for non-intrusive ads?

Arpit Jain: App publishers, meanwhile, are working hard to maximize their ad revenues. But as they try to "get creative" with monetization strategies, they have to be careful to balance value for advertisers against user experience, never sacrificing one for the other.

The solution for both parties – as well as end-users – may lie in mobile native advertising. Non-intrusive native ads yield high engagement and dramatically higher conversion rates than other widely-used formats. Since native ads are in-feed, or at least match the look and feel of the platforms on which they appear, they do not create an unpleasant experience – and they’re frequently overlooked by ad blocking technologies as a result.

This forceful shove away from screen-stealing, intrusive ads will almost certainly drive native’s growth in the years ahead.

DQ: Which all less intrusive ad formats are present in the market that game app developers can make use of?

Arpit Jain: All the ad formats give optimum results when used in a balanced manner. For example, banners if placed between sessions of the game can help app publishers scale their app revenue. Same with interstitial ads, these work best when placed at natural breaks and transitions within the app. It can be placed once a user has completed a level or during loading screens.

Above all, rewarded ads are something that game app developers love. It not only increases retention but also gives a good user experience. For example, a user can watch a video or complete a survey to earn in-app rewards such as extra coins or lives.

DQ: What is GreedyGame doing differently in the app monetizing space?

Arpit Jain: With 8+ years of expertise in the mobile ecosystem, GreedyGame has data-backed techniques to help scale your apps & games. We have curated products and services which let the app publishers focus on creating world-class content whilst we take care of the distribution and revenue maximization. Our products have been built from a publisher perspective to fully deliver solutions that add value and ensure easy-of-use.

DQ: Why should AdTech companies create solutions for small and indie app publishers?

Arpit Jain: If I just talk about India, then I can say India’s app economy is maturing rapidly. While China remains the largest market in terms of usage and revenue, and American companies are perhaps the most innovative, India is now the top country in the world in terms of number of apps installed and used per month.

There are more than 29,304 Indian publishers on Google Play out of all 871,027 app publishers. Among these publishers there are a huge chunk of indie app publishers. In order to cater to their needs, GreedyGame is emerging as a go-to solution for all the user acquisition and monetization needs for them.

DQ: What kind of go-to solutions adtech firms are providing to app publishers and developers?

Arpit Jain: In India, there is a large base of indie and small app publishing companies. If we have to cater them there has to be a 360-degree solution that covers almost all the aspects of mobile app monetization and advertising. Starting from the user acquisition services to the monetization tools is what these publishers and developers generally want.

DQ: How does open bidding help app publishers increase ad revenue?

Arpit Jain: With the open bidding, an app publisher can invite trusted third-party exchanges to compete together in real-time. This process is seamless, server-to-server technology that helps publishers achieve a higher yield on ad inventory without sacrificing the user experience of the website or app.