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Are you looking for a free digital marketing course to help you improve your CV or grow your business? Free digital marketing courses are an excellent method to obtain the skills required to expand your business or develop your job. There are several courses available that cover everything from the fundamentals of digital marketing to more advanced strategies.
Northwestern University's Social Media Marketing Specialisation
The free certification course Social Media Marketing Specialisation offered by Northwestern University allows you to obtain competence in Marketing, Social Media, Communication, Market Research, Strategy, Brand Management, Advertising, Entrepreneurship, Research and Design, and more.
University of Pennsylvania's Viral Marketing and How to Create Contagious Content
Viral Marketing and How to Craft Contagious Content, a free online course from the University of Pennsylvania, teaches you about Brand Management, Communication, Influencing, Marketing, and People Analysis.
Performance Marketing and Digital Advertising Concepts, Strategies, and Analytics: University of Colorado Boulder
This course will teach you about leading advertising platforms, how to understand ad performance analytics, and how to execute targeted digital advertising campaigns.
Google's Digital Marketing Fundamentals
Google's free certification course, Fundamentals of Digital Marketing, is a 40-hour online program offering a 360-degree understanding of digital marketing. The training is also appropriate for novices. Google also provides a variety of alternatives, such as 'Get a business online,' 'How to strengthen and secure your online campaign,' 'Google Analytics for Beginners,' 'Google Ads Display Certification,' and more.
Here are some more ideas for leveraging digital marketing to help your business grow:
Concentrate on your target audience: Who do you want to reach with your marketing? You may personalise your marketing messaging and campaigns to your target audience once you know who they are.
Make high-quality material: Your content should be helpful, engaging, and relevant to your audience. It should also be search engine optimised so that people may readily locate it.
Engage in social media: Social media is an excellent tool for engaging with and advertising your target audience. Share helpful information, hold social media contests, and interact with your followers.
Utilise Google Ads: Google Ads is a paid advertising network that can help you reach a larger audience and increase website traffic.
Track your outcomes: It is critical to track your marketing results to determine what is and is not working.
You may utilise digital marketing to develop your business and reach more clients if you follow these guidelines.