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Unique Customer Experience

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DQI Bureau
New Update

In a series of firsts to its credit, one of Indias first online travel agency, MakeMyTrip, has tried to up the ante of customer experience. The Deep Kalra led OTA recently announced the launch of MakeMyTrip Mobilean exclusive and free travel application for the BlackBerry smartphone users in India. Available on BlackBerry App World, the MakeMyTrip mobile application has been designed with the intent to make travel planning easy, hassle free, and completely safe for its users.

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Elaborating more on the same, Amit Somani, chief products manager, MakeMyTrip says, All the features, design, user experience as well as the product was conceived and designed inhouse. We thereafter worked with a local NCR software vendor who understood the BlackBerry platform.

The objective was to cater to the growing number of business users who are heavy users of BlackBerry and need to check seat availability, flight schedule, book tickets as well as reserve restaurants, all on the move, using their BlackBerry.

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Whats Unique

Deployed perhaps for the first time by an OTA, the exclusive application can be installed on any BlackBerry smartphone and allows the user to make alterations in his travel plans. Whats more the user can also search and compare airfares, and also use filters to zero in on the suitable flight. It also saves the last few searches. Suppose if I have to travel twice in a month to different locations but I havent bought the tickets for various reasons, the application allows me to book twice and I dont even have to remember. As soon as I book a flight, the application will automatically add a calendar entry to my calendar creating an alert, says Somani.

The user can also see the recent searches as well as save their flying preferences on the BlackBerry in order to reduce the time and effort for future searches. Passenger details are stored on the device to avoid typing in the details every time and enable any future bookings with just a few clicks. These transactions are marked by security and payments can be made through Visa and Master credit cards on a secure channel to book travel.

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As Somani mentions, besides the regular features, the application will also automatically integrate flight bookings with the BlackBerry calendar permitting the user to get timely reminders for their flights. All they have to do is access the MakeMyTrip bookings through a simple sign-in. One can also look for alternate flights in case of last minute delays, check flight status, cancel tickets, get e-tickets, and track refunds for cancelled flights.

Keeping in mind the uber cool BlackBerry user who is active on various social media platforms, the application also connects itself with social media platforms which one can use for instant travel update. Going beyond ticketing and planning travel, the application also uses the devices GPS capabilities to find nearby restaurants and their detailed description, images, contact numbers and reviews. Users can also receive instant alerts about the latest deals on flights and other travel products.

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As of now, the application has been available free-of-cost at http://bb.makemytrip.com/downloads. In addition it is also featured as downloadable application in BlackBerry App World.

For now MakeMyTrip has introduced this exclusive application only for BlackBerry users, says Somani, For other smartphone users in India, we are already offering m.makemytrip on mobile.

Stuti Das

stutid@cybermedia.co.in

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