UGC is accepting applications from interested candidates for a free online certificate course on digital marketing. The course is being offered through UGC’s Inter-University Centre CEC on the SWAYAM platform. UGC is offering a total of 78 undergraduate and 46 postgraduate non-engineering courses on the platform at present. This free online course is being offered by Panjab University, Chandigarh.

The course will be conducted by Dr. Tejinderpal Singh from Panjab University who is an accomplished educationist, a researcher, and an affiliate marketer having more than 13 years of teaching and research experience and 4 years of industry experience with specialization in digital marketing and data analytics, says the official website. He is a post-graduate from University Business School, Panjab University Chandigarh and Doctorate from Punjabi University Patiala.

What will be Taught in the Free Online Course on Digital Marketing being Offered by UGC

The 15-week long online course will provide participants with a basic understanding of the fundamentals of digital marketing and also aims at inculcating the skills of digital marketing among students. The course has been designed to build a conceptual foundation of digital marketing and to develop the students’ skills to plan, implement, and monitor digital marketing campaigns in a globalised environment, says the website. Some of the topics that will be taught to students are as follows:

• Introduction to digital marketing and its significance.
• Traditional marketing vs digital marketing.
• Digital marketing process.
• Website planning and development.
• Understanding domain and Webhosting.
• Introduction to search engine optimization.
• Email marketing.
• Designing and monitoring search campaigns.
• Designing and monitoring video campaigns.
• Google analytics: introduction and significance.
• Monitoring traffic behavior and preparing reports, and so on.

Important Details of the Course and Certification

The course will be conducted until 30 April 2021, and an examination will be conducted on 9 May 2021. Course certificate will be provided based on internal assessment and performance in the external proctored examination. Those who wish to know more about the course, and then enroll or the same are advised to go through the official website for more information and then click on the “Join” button.