Ugam plans to expand its 3,000-person team by adding more than 1,300 analytics and technology professionals. Through tis expansion, Ugam aims at propelling its momentum to meet the growing demand for this type of expertise across industries, which was driven largely by the acceleration of digital transformation since the onset of the pandemic.
In 2019, Ugam joined Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu. Within Merkle, Ugam has been playing a key role in driving customer experience transformations with its analytics and technology expertise and customer-centric approach, said the company through a statement. This entails delivering deep expertise in experience management and cloud platforms, including Adobe, AWS, and Google Cloud. Dentsu and Merkle are leading partners for these platforms and will continue to scale and strengthen their partnerships.
Sunil Mirani, CEO and co-founder of Ugam, said, “This is a time of immense opportunity as businesses truly transform their customer experiences and propositions. We’re excited to be in a leadership position to be able to shape and scale hyper-personalized experiences. Our long-tenured and trusted client relationships, multi-disciplinary expertise, continuous learning environment, and unique culture place us in a prime position to scale up to this demand and welcome new people.”
In the past seven months, Ugam has added 1,200+ people. These include analysts, DevOps, software engineers, technical architects, and technical leads, many of whom have experience in Adobe, AWS, and Google Cloud platforms.