U2opia Mobile, a global mobile technology player has partnered with Etisalat, one of the telecom operators in Nigeria to launch its sponsored data suite FonePass in the market.
FonePass is a holistic data solutions suite that offers a slew of products catering to enterprise and consumer needs. The partnership offers subscribers to find free data offerings on various and most popular e-commerce, online classified and taxi apps in the region.
DataPass, the enterprise rewards platform under FonePass provides brands and IoT providers in these regions with solutions that allow them to increase visibility and engagement around their products and services. DataPass is a unique and innovative enterprise data offering which provides data packs to brands in order to gratify their end consumers with free data. On the other hand, operators can benefit from increased partnership opportunities with publishers and advertisers to open up entirely new sources of alternate revenue and also enables their subscribers greater value while monetizing its mobile data network.
Nigeria has an internet penetration of 46% with total subscribers reaching to 93.5 million as of August 2016, according to a report released by NCC. With nearly half of the population still waiting to grasp the internet bandwagon, there is an emphasis on solutions which will boost connectivity and reach in the country.
According to the Vice President Marketing, Etisalat Nigeria, Adebisi Idowu, “The free data service demonstrates Etisalat Nigeria’s commitment to deliver superior customer experience to its subscribers. Our goal is to create more value for our customers by improving quality, reducing cost and introducing innovation. By getting more people online, we hope to empower Nigerians to reach their potential and thereby stimulate the economy”.
Talking about the solution, Sumesh Menon, Co-Founder & CEO, U2opia Mobile, said, “We are actively working with industry verticals like banking, consumer apps and consumer goods to leverage Datapass for their users. We are extremely delighted to partner with Etisalat in Nigeria and look forward to taking the internet to the people and elevate their mobile usage.”