Twitter launches self-service advertising platform for SMBs in India

Today, Twitter launched the self-service advertising platform to small and medium-sized businesses (SMBs) in India. Twitter has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries and territories. Now, SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter also announced the total active advertisers, including SMBs to be approximately 100,000.

"Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do," says Emily Huo, SMB lead for Asia Pacific at Twitter. "With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales."

There are 51 million SMBs in India, according to market research firm Zinnov. Start-ups registered in India are projected to go up a whopping 11,500 by 2020, independent consultancy KPMG reports. Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use our platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales.

How is this different from just tweeting for free? Twitter self-service advertising platform allows businesses to amplify their organic Twitter message and reach more people by targeting a specific audience. The great thing about the platform is that you can set your own budgets. There is no minimum requirement for what you spend, you can start and stop your campaign at any time. The self-service ad platform has been developed so it is as easy to use as possible, while providing businesses and individuals with all the tools they need to advertise effectively. All you need is a Twitter account and a USD credit card to get started.

For entrepreneurs, Twitter proves to be one of the most effective data-collecting platforms as it provides advertisers with real-time, public conversations from users with varying demographics.  Advertisers can choose the markets, countries, regions, metro areas or postal codes that are the most relevant to their business. They can also refine their targeting by language to ensure that no matter where they call home, potential customers can understand their ad.