Truecaller Thrives In-App Mobile Programmatic Advertising

Truecaller’s ad platform is taking a lead in the In-App mobile programmatic advertising by delivering nationwide scale and reach while also driving engagement with audiences. First year of the platform has seen leading businesses already keeping it at the heart of their campaign.

Being third most used and downloaded app in India, the Truecaller platform through partner campaigns delivered maximum reach and returns for leading businesses like Vivo during IPL, Amazon, Pizza Hut, Myntra, Koovs.com and Oneplus among many more…

According to Tejinder Gill, VP Sales and Head of India Operations at Truecaller, “From day one we are solving a marketer’s need to reach a wider audience in a country like India where TV, Print and Outdoor are the most used but expensive propositions. Our biggest strength is the engagement and undivided attention we can provide to advertisers. We can deliver a brand’s message and enable them to stay on top of the consumer’s mind simply by the fact that we are not an ‘appointment viewing’ app. This is proven by the fact that over 70% of our advertisers are repeat customers, which assures us of the efficacy of our platform.”

Partners have found a sound option in the Truecaller platform which delivers high reach, value & scale. Harish Iyer, Vice President Media Planning & Buying, Interactive Avenues, adds “It has been a pleasure witnessing Truecaller’s journey in the mobile ad space. From the time they opened up their ads platform, they have focused on their core, which is delivering value to clients through reach, value & scale. Interactive Avenues has been closely associated with Truecaller to deliver this very value to our clients, and they’re very satisfied with the results. For a platform to go from delivering 40 Million to 100 Million impressions a day, in 4 months is no small feat. Not to mention delivering over 100,000 clicks per day from a qualified audience of smartphone users with data. I can’t wait to see what barrier they’ll break next and I’m sure Interactive Avenues will share this achievement with them soon.”

Associated brands have received an overwhelming traction on the platform and continue to bet big after witnessing great engagement for their campaigns.

Siddharth Banerjee - EVP & Head – Brand Communications & Insights, Vodafone India, adds “We expected Truecaller to deliver but the performance exceeded our outlook. Vodafone’s campaigns on Truecaller are delivering more than 100 Million impressions in a day, also delivering well in terms of performance. Vodafone India looks forward to more collaborations as we experiment with their new products and assets.”

Arvind Vohra, CEO & Managing Director, Gionee India, said, “Our main focus for any campaign is to reach out to the potential smartphone buyers which we strategically targeted thru Truecaller. They have a strong reach of 150M+ strong user base in India who ultimately are smartphone audience and make targeting much focused and relevant to our business goals. We are thrilled with the result the campaign garnered and we will be partnering each other more often.”