Trellix ecosystem offers partners unique chance to deliver value-added services on top of XDR platform: Sam Henderson

Trellix is a privately-held cybersecurity company founded in 2022. It has been involved in the detection and prevention of major cybersecurity attacks. It provides hardware, software, and services to investigate cybersecurity attacks, protect against malicious software, and analyze IT security risks.

Extended detection and response, often abbreviated (XDR), is a software as a service (SaaS) tool that offers holistic, optimized security by integrating security products and data into simplified solutions. Sam Henderson, MD, Channels and Alliances, APAC & Japan, Trellix, tells us more. Excerpts from an interview:

DQ: What are Trellix's strategies to help the channel partners grow their business?

Sam Henderson: Our channel partners are an important and critical part of our GTM strategy. To facilitate smooth collaboration and provide them with opportunities for growth, Trellix launched its Xtend partner program earlier this year. This program is aimed at increasing profitability, engagement, and growth through the widespread adoption of the Trellix XDR platform for partners. The Trellix ecosystem offers partners a unique chance to develop and deliver value-added services on top of its XDR (Xtended Detection Response) platform.

Trellix XDR employs a "living security" approach with extensive and in-depth interconnections with native and third-party providers. Because of this, partners may quickly integrate Trellix into their clients' existing environments and sell to clients all around the world. In addition to adding comprehensive detection, response, and remediation of cyber threats affecting operations, it reduces complexity, and boosts efficiency.

As part of Xtend, Trellix has made significant investments, along with various new resources to make the user experience all the more seamless –

• Trellix Partner Portal – a rich, up-to-date archive of manuals, sales guides and other features including contract registration and incentive management to help partners succeed
• Trellix University – a dedicated platform for comprehensive learning and to increase knowledge and expertise to the partner sellers
• Profitability Programs – A dynamic and continuous structure to optimize value and growth of the partners
• Technical and Sales Resources – A sincere support system provided to the partners to simplify the customer’s journey
• Demand Generation and Marketing Support – a multi-utility program to enable ongoing market opportunities and qualified lead generation.

DQ: How does Trellix differentiate itself from other players who provide XDR in the market?

Sam Henderson: At Trellix, we commit to empowering enterprises, commercial businesses, and governments to adopt living security.

Our sensor network’s scale and diversity make us unique in our ability to protect the digital experience from cyber threats through threat intelligence. Our platform generates and prioritizes comprehensive threat insights, both externally and internally, to adaptively enhance detection and respond proactively to active threats in real time. Our advanced XDR (Xtended Detection Response) architecture is constantly learning to help an organization remain secure, as it collects and analyses data from multiple sources to discover, avoid and respond to cyberattacks more efficiently as compared to other technologies.

We provide global threat monitoring to prioritize risks and identify vulnerabilities proactively. Local vector telemetry reveals information from a large open network of API partners and an end-to-end native footprint. These inputs feed into AI/ML analytics that detect and mitigate threats before they can take hold. With our open and integrated platform approach, we enable customers to deploy the specific technologies needed to protect their own unique operations.

There are many solutions in the market currently to tackle threat actors. But, the only one that separates the wheat from the chaff is XDR. That’s where we’re headed!

DQ: How much does Trellix use the channel partner networks to grow its business in India?

Sam Henderson: Partners are a crucial part of our business ecosystem. They provide us with a larger scale and scope, higher agility, and speed to market and their Pan India team, extensive network, and technical expertise, not only help us get to the market faster, but also support us with a good customer experience and build trusted relationships. Their business intelligence helps us develop and implement new and updated products based on market needs and demands.

Additionally, partners are a solid and extended team for OEMs (Original Equipment Manufacturers) like us, and we work very closely with them. Affiliate programs help us keep our partner community engaged and increase revenue and business growth. In addition, it allows the company to engage with customers through sales teams, channel partners and co-marketing activities, making it an important aspect of business promotion for the organization.

Our partners have a unique opportunity to build and deliver value-added services to their customers, on top of Trellix’s XDR platform. It employs a "living security" approach with broad and deep integrations across native and third-party providers. As a result of this, partners can swiftly integrate Trellix into customers’ existing environments and sell to clients all around the world.