Transforming HR through technology: Reducing barrier of talent hunting and acquisitions

In this digital era, when advanced technology like Artificial Intelligence and Machine Learning has been transforming each and every industry in our country, how can Human Resource Management (HRM) be left behind? Even HR is going through a new wave, which is called HR 3.0. Through HR technology, complex HR processes like recruitment, performance management, employee engagement, payroll among others have been simplified and can be performed in just a click. Emerging technologies have completely revolutionsed the HR goals from merely getting processes in place to a more broad-based goal — driving value from talent.

With the current technology in place, popular American worldwide management consulting firm McKinsey and Company has suggested that nearly 56 percent of their hiring to retiring tasks have been automated using the technologies available including the HR software. The HR’s role has also been expanded and more emphasis has been put on productivity and employee engagement. Gone are the days when HR was a person, now it has become a portal. Shifting to SAAS-based HRM softwares has provided the firms to have universal access to HR services even when they are remote working, dramatically changing the practice of human resource management.

The need for cost-cutting or expansion or providing better services has propelled these changes. Recent research shows organizations that successfully adopt sophisticated HR technology tools outperform those that do not. Since many companies have automated their basic HR administration, these organizations have actually determined the use of technology to transform their HR practices and market their HR brand.

Key challenges of talent acquisition

Finding the right talent when you have a huge skilling gap in the country is one of the biggest challenges in these unprecedented times. It is pivotal that the HR team is using the right technology in order to streamline the whole process of managing the various job vacancies and spreading out the right messaging. An advanced HRMS helps to manage all the vacancies on one platform. It has been observed that mastering the art of balancing efficiency and quick decision-making from HR is a big change in the process of talent hunting and acquisitions. Decision-making needs data but managing and using this data needs to be efficient to be effective.

Role of HR during the current crisis scenario

HR is now adopting new ways to operate and support every new decision the company is taking to reduce the effect of the pandemic. The new role of HR is to become more agile, adaptable and augmenting. HRM must aim at achieving competitiveness in the field of HR by providing constant educational and training programs for the personal and professional development of the employees of the organization. It has been seen that the companies have understood the importance of effective recruiting and realized that without technological support, it cannot be done. The HR people are now making use of the various job portals that are available online to look for the best candidates for the position. The complete recruiting process has become easy and effective with the use of technology. Employers can also present all necessary information related to job, careers and personal development of each employee on portals online.

Vicky Jain, Founder, uKnowva